Well, here’s a bit of a shocking story. It looks like the Lexar brand of memory cards, USB flash drives and storage drives is being discontinued by parent company Micron. I personally use Lexar cards for all my cameras, but I guess it’s time to move on to SanDisk, the biggest brand in the world.
We’re hearing that huge business from other revenue streams had made Lexar’s consumer-facing business relatively insignificant.
“Apparently Amazon and Google have been buying so much flash memory from them that there is no need for push for the retail side of things,” one industry retail source tells PetaPixel.
Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.
If you can’t stand the thought of not buying Lexar memory cards anymore, B&H Photo still has a ton of them in stock.