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Panasonic's Press Release
NEWARK, N.J., May 22, 2024 /PRNewswire/ — Panasonic is proud to announce the LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series. Available in four colorways–Jet Black, Crimson Red, Dark Olive and Classical Blue–the LUMIX S9 is a stylish companion for content creators on-the-go and easily elevates social media content. With the introduction of the LUMIX S9 to its line-up of cameras, Panasonic aims to bring a new enjoyable shooting experience for creators, making the journey from capturing moments to sharing them with the world seamless and intuitive
The approximately 24.2-megapixel full-frame CMOS sensor is equivalent to that of the LUMIX S5II, and the latest engine captures content in rich detail with natural tones. The full-frame sensors also deliver stunning results, even in low light conditions and offers cinematic quality, with a beautiful bokeh effect. The camera is additionally equipped with PDAF (Phase Detection Auto-Focus), providing excellent subject tracking, as well as Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot content confidently, in any situation and environment
Designed with the creative smartphone user in mind, the LUMIX S9 also grants users a range of popular, classic or bespoke color styles in-camera with the popular REAL TIME LUT function via a new dedicated button on the camera body. Furthermore, with the new LUMIX Lab app creators can develop their own unique LUT color files on their smartphone. Through these features, one can effortlessly generate original and shareable stills and videos without the need of post-production editing on a computer, expanding the scope of creative possibilities. The speed of transferring data from camera to smartphone has also been improved with the new app and the ability to pair it with a LUMIX camera.
The LUMIX S9 also introduces a new recording format: MP4 Lite. Shooting Open Gate in 4:2:0 10 bit in 30p/25p, creators can capture high quality videos in the optimum format for smartphone, and easily resize aspect ratios to suit social media with the LUMIX Lab app. With this new streamlined editing workflow, content creators can easily shoot and share while on the go.
Key LUMIX S9 Features include:
- The first compact design in the LUMIX S Series, combining a small and lightweight body with high image quality.
- Compact and lightweight body weighing approximately 403g/0.89 lb.*3
- Approx. 24.2-megapixel full-frame CMOS sensor and the latest engine deliver powerful imaging performance.
- Improved real-time recognition AF with PDAF (Phase Detection Auto-Focus) for more precise subject tracking performance.
- Industry leading image stabilization technology with 5-axis Dual I.S.2: 6.5 stops*4 / Body I.S.: 5 stops*5 and Active I.S. compensate for camera shake when shooting while walking.
- Equipped with MP4 Lite, a new smartphone-optimized Open Gate video mode.
- Free-angle rear screen for flexible shooting at all angles.
- New LUMIX Lab app for effortless connection.
- Allows high-speed transfer of photos and videos from the camera to a smartphone.
- Enables users to easily create original LUT files and transfer them from a smartphone to the camera, allowing them to enjoy their own preferred color expressions.
- Quick and easy editing of MP4 Lite video files optimized for social media sharing.
- REAL TIME LUT for a wider range of creative expression
- Fully customizable LUT color files can be loaded in-camera for creative shooting
- Dedicated LUT button on the camera body for ease of use.
Panasonic will unveil the new Panasonic LUMIX S9 at 2024 VidCon Anaheim from June 26-29. It will be available for purchase in late June 2024 at valued channel partners for $1,499.99.
*1 Within LUMIX S series line up, as of May 22nd, 2024.
*2 The total time it takes to transfer a JPEG photo or a 5-second short video shot in MP4 (Lite) mode to an iOS-supported smartphone using the LUMIX LAB app, including cropping in case of video, and posting to social media. Study conducted under Panasonic standards. Results may vary depending on network environment.
*3 Body and shoe cover. Excluding the body cap. The combined weight of the body, shoe cover, battery, and SD memory card is approximately 486g/1.08 lb.
*4 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm] when S-E70200 is used.
*5 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm] when S-R2060 is used.
About Panasonic Corporation of North America
Newark, N.J.-based Panasonic Corporation of North America is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Holdings Corporation. One of Interbrand's Top 100 Best Global Brands of 2023, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at www.na.panasonic.com/us.
Preorder the Panasonic LUMIX S9
- B&H Photo: Panasonic LUMIX S9 $1497
- Adorama: Pansonic LUMIX S9 $1497
- Amazon: Panasonic LUMIX S9 $1499
- Wex Photo: Panasonic LUMIX S9 £1499
- Foto Erhardt: Panasonic LUMIX S9 €1699
Edit: And the DPReview crowds are nitpicking again.
I also wish Canon would allow both open gate and full res recording, it would make my R8 even more useful for video.
Proud parent.
Canon can make R8 without evf easily.
The size, weight and price can be better.
The pencake lens really show Canon is leading.
F2.8 vs F8.
Canon should surprise people. M6 size with R5 sensor. No mechanical shutter. 2499usd.
They can lock the 8K video about 5 mins.
Welcome to fliying AirAsia - where we weigh everything! Though the girls are usually nice, and allow me to go 2kg or so over most times.
Teaching him all those fancy techy terms I see 😉
They "should" .. but also add in IBIS, that they don't have on the R8.
I don't think they developed an F8 lens simply because they can't make one faster, they made an F8 so that it's an "f/8 and be there" lens. You literally just point it at a subject and your hyperfocal distance is usually enough that everything is in focus - especially for small social media posts. Any focus distance over 9 feet will have up to infinity as the far limit to the depth of field.
This is probably why they made it 26mm which is the common enough focal for the main cameras in our smartphones (usually around 23-26mm) - so I think this is brilliant.
I think you meant 1499 USD and not 2499 USD.
Don’t worry, when Fuji took down Canon as number 1, they would fix the autofocus.
Fujifilm Aims to Become Nr.2 in Terms of Worldwide Camera Sales (Currently 3rd) - REPORT - Fuji Rumors
I had a good laugh about the post and the comments on it.
- fantastic SOOC JPEGs
- small, weather sealed primes that are very good
- X100's are quite compact and very pretty
I would love for Canikony to bring a X100/GR competitor, though a more compact R8 and 28mm F2.8 might fit the bill, too.
You’ll also notice there’s no built-in flash, while sliding the cover from the shoe on top reveals no sync pins for an external flash either. This is because the S9 only has an electronic shutter which, on this model, does not support flash sync.
This is EXACTLY the impression I got, its' a the canon M canon no longer wants to make (or..will suprise use with, RF-m6iii??)
FF, panny version of the M (with obvious upgrades.) I used my M for years, enjoyed it despite all the naysayers (who dont matter anyways).
With some obvious issues which make s9 harder to stomach for this more modern version:
- Price needs an adjustment..full stop.
-the hotshoe is a debacle (related to no mechanical shutter, but still)
-12 bit only still better than most crop, but..not great
-almost mandatory grip (same for the M!)
-unfortunate ports location, just silly
-headphone monitoring - wth?
This is already screaming for a mark ii..the 'fixes' are so obvious, especially considering the supposed target market. Not mad at them for trying, use it what its made for (open gate, and ibis!). Otherwise it's not me/you.
THE idea or model line is off to a good start, it wont be hard for them to make the next version a must have.