Video Source: [NoFilmSchool]
Redrock Micro Solves Focus Control with New Hālo system
Ability to track and focus on any subject with tap-to-focus ease wins four best of show awards at NAB introductions
Hollywood, CA and Dallas, TX – Redrock Micro, the recognized leader in affordable professional cinema accessories, today announced Hālo, a system for video production that solves the challenge of accurate focus control by dynamically mapping and tracking subjects, and providing an easy to use interface for manually selecting or automatically tracking subjects for focus.
Introduced at NAB 2015, Hālo was quickly recognized for its potential to shift the industry, creating intense buzz and earning three Best of Show awards.
Focus re-designed from the ground up
Incorporating the same technology cars use for collision detection and avoidance, the Hālo Explorer creates a real-time scene map, combining pinpoint accuracy with up to 180 degrees of view. Artificial intelligence precisely identifies all your subjects (people and objects) and tracks their distance and location in real-time. The beautifully crafted user interface shows birds-eye view of all subjects, and enables anyone to tap-to-focus, or drag to follow focus with visual audible and haptic feedback. Hālo becomes the technician, handling the intricacies of focus so operators can concentrate on the creative performance.
“We often refer to this as our Avatar product,” says James Hurd, Chief Revolutionary at Redrock Micro. “We had to wait five years for technology to catch up so we could deliver a something that solves focus and does it cost-effectively.” This quote references Director James Cameron’s famous quip that he waited 10 years for technology to evolve before he was able to shoot the groundbreaking feature film Avatar.
Designed for today’s production environments and creative shots
Production never has time for long setups, extra gear, or constant tweaking. The Hālo Explorer is small and lightweight, and lives on your camera. There is virtually no setup or configuration, just power on, and you’re ready to go. Hālo also performs brilliantly in a wide range of situations: total darkness or bright light (even heavy backlight), with or without human faces. Hālo components can be moved between the camera and your remote AC, wherever it makes the most sense. A light footprint and wide range of usability use make Hālo intensely practical.
A valuable tool for a crew of one or a crew of one hundred
Productions at any level can benefit from Hālo. High-end productions can use Hālo for precise reference and focus assist. Solo operators can use Hālo for completely autonomous focus tracking. Any amount of assistance or automation is your choice. Whatever your camera and lens, and whatever your level of expertise for focus control, Hālo is incredibly effective, easy to use and understand, and profoundly affordable.
For More Information
Additional details on Hālo can be found: www.redrockmicro.com/halo
Pricing and Availability
Hālo is expected to be released later in 2015. Pricing has not been finalized but is targeted for in the $2000-$5,000 range depending on options..
About Redrock Micro
Redrock Micro revolutionized independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro continues to lead the industry in innovation with its award-winning digital cinema rigs and accessories, DSLR rigs, depth-of-field adapters, stabilization and support gear, sophisticated focus controllers, and advanced cinema accessories. More information is available at redrockmicro.com.
Print-Ready Images and Resources
Hālo
http://store.redrockmicro.com/static/images/fullres/Redrock-halo-handheld-unit-pr.jpg
http://store.redrockmicro.com/static/images/fullres/Redrock-halo-explorer-unit-pr.jpg
Redrock logo (.eps format for print):
http://www.redrockmicro.com/static/images/press/rr_logo_white_background.eps