The great folks at Lensrentals.com have compiled their list of the most popular rental gear for 2018. Canon is well represented on the list along with Sony.
- Canon EF 24-70mm f/2.8L II
- Canon EF 70-200mm f/2.8L IS II
- Canon EOS 5D Mark IV
- Canon EOS 5D Mark III
- Sennheiser G3 Wireless Mic Kit -Freq A
- Sony Alpha a7S II
- Sony FE 24-70mm f/2.8 GM
- Canon EF 35mm f/1.4L II
- Canon EF 50mm f/1.2L
- Sony Alpha a7 III
- Sony FE 70-200mm f/2.8 GM OSS
- Canon EF 70-200mm f/2.8L
- Canon EF 100mm f/2.8L IS Macro
- Zhiyun-Tech Crane-2 3-Axis Stabilizer
- Canon EF 16-35mm f/2.8L III
- Canon EF 100-400mm f/4.5-5.6L IS II
- Panasonic GH5
- Sony Alpha a7R III
- GoPro HERO6 Black
- Nikon D750
I’m not surprised seeing the Canon EF 70-200mm f/2.8L on the list, for what it costs, the performance is fantastic for those that don’t need image stabilization. I am a bit surprised to see only the D750 make the list, although inventory challenged for the D850 may have skewed those numbers.
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