1D Mark 4 [CR1]

Craig
1 Min Read

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When?
There is still no solid information in regards to when we can expect an announcement. I get random emails saying October or February. It's all guesses at the moment.

What?
A regular source of information says the new 1D will introduce the DIGIC V processor. This processor will not only be faster, but it will also be geared to video recording. The faster processors will allow for RAW video to be shot.

The source had no spec information outside of that.

Lenses
Nothing of note coming in about lenses. Other than wishful thinking.

cr

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.
33 Comments
  • DPReview states that Canon is focusing on CES which I believe is held in January. That could indicate a February availability with room to spare for the World Cup beginning in June.

  • What about the possibility for the 1DMk4 to be announced with the name “3D”? Just wondering what kind of a “revolution” the 3D could be, since I don’t think the 3D, if it will ever come to existance, is going to be Canon’s third full frame camera…

  • note that when canon rolled out the 7D, the naming format did not impact their existing lineup, but filled a gap that previously existed.

    the 1D/1Ds series has worked for Canon so far with no confusion — it’s likely that they will reserve the 3D until they feel there is a new gap in the lineup that needs to be filled. otherwise, using it right now will limit their future naming/pricing/marketing options

  • No way Canon will drop the 1 Series designation. Not saying there won’t be a 3D some day, but it won’t be the “new” 1 Series.

  • Hi kubelik! I’m aware of your reasons and share your perplexity, but I know many people in Japan are particularly superstitious and believe the number 4 brings bad luck… But, apart from this, I just cant’t imagine what the rumored 3D could actually be since I’m pretty sure Canon is not going to announce a third FF camera… maybe a cheaper APS-H body? Anyway, there’s room for an eventual future 9D in the professional odd-numbering 1-digit xD series. In this case a different problem would come out: if the 1DMk4 is going to be announced as 3D due to superstition, then how would the 1DsMk3 successor be named?

  • I can see the video need in the next 1D. The AP, here in LA, has issued the 5D MkII to its shooters, They now have to shoot accompanying video while on assignment. For now many local papers have a video crew out there, usually one person. Having the still shooter doing video would cut an extra person off the the payroll for cost cutting.

  • I agree, but I’m not saying the 3D will be the “new” 1 series, I’d rather theorize a possible differentiation of the 1D and 1Ds series. Sooner or later Canon will have to rearrange the 1-digit pro series naming, due to the multiplication and differentiation of its lineup to compete with the many rivals which were practically absent in the DSLR scene since a few years ago, when Canon’s professional series included only the 1D and 1Ds series, while now we have the 5 and 7 series and a rumored 3 series. Eventually, dropping the D suffix which could possibly soon be no longer necessary to differentiate digital and film SLR, since at present the only film SLR is the EOS 1v, we could have the 1-digit pro series arranged as follows:
    1 – high-end FF
    3 – high-end APS-H
    5 – affordable FF
    7 – high-end APS-C
    (9 – affordable APS-H?)
    with the xxD, xxxD and xxxxD series being the semi-pro (prosumer), consumer and entry level affordable APS-C SLR, respectively.
    I’m just speculating on CR, where else? ;-)

  • Highly unlikely that we’d see a new processor this year as the 7D only just came out with 2X old chips.

    Also releasing Mark 4 would only eat into it’s own market for 7D

    IE – early next year at earliest

  • I think you are in some ways wrong to assume Canon will not release a 3rd FF body.

    Sony is now a huge up-and-coming competitor in the DSLR market, with far more financial and industrial muscle than Nikon. they’ve also shown a penchant for thinking outside the box and making hugely diversified DSLR lineups. so depending on what Sony releases in the next 2-3 years, Canon may very well be pushed to develop a third FF body.

    the 1D may become FF and the 3D will get the APS-H sensor. the 9D will probably be the new designation for the XXD series when they get too close to Nikon numbers for comfort (try saying 90D and D90 five times fast)

  • Makes you wonder if they would just skip to the 1DMKV, and never build the 1DMK”Death” (the Japanese letter four is “shi” which means death). Sounds funny at first, but when I lived there I never saw a 4th floor on ANY building. They just skip it. If they did that, the marketing department of Canon could sell this as a bigger step forward. Wouldn’t surprise me if they did. What’s common sense to us in the US, is not always common sense in Japan.

  • I think they usually come out in the middle of October. Keep an eye out for them in the coming weeks. Bad news is that Canon has started a price increase on Lenses and Flashes that adds about 10%. So, the Lens rebates may not be an issue this time :(

  • Kubelik, I perfectly agree with your premise, that’s exactly what I’m saying, but disagree with you as concerns the conclusion. A third FF body would be welcome since so many Canon addicts want it! BUT… what would you take away from the 5DMk2 to make it cheaper? Magnesium alloy construction and wheather sealing (which already isn’t at the level of the 1 series)? Then you will no longer have a camera worthy of staying in the 1 digit pro series. Autofocus? Impossible to have it undersized with respect to the 5DMk2! FPS? Resolution? (no way Canon will ever lower MP count!) Video ability? (practically zero cost for Canon, provided the live view feature). No, a FF body under 2K$ would be cool, but unrealistic in the xD series.
    As concerns what Sony (and Nikon) will release in the next 2-3 years in the FF compartment, we can likely expect Canon to upgrade the 1DsMk3 (soon) and 5DMk2 (in a couple of years) for better performance at a lower price, as it has always been.
    Anyway, an affordable FF would be welcome, but I don’t expect we’ll see it in the xD series.

  • I think you misunderstood me a bit:

    1Ds – flagship FF, max MP

    1D – sports/pj FF, max FPS

    3D – APS-H high FPS shooter in a 5D-like body

    5D – pro/prosumer FF, high MP, low FPS

    7D – pro APS-C, high FPS and MP

    9D – prosumer APS-C, average FPS and MP

    Rebels – consumer range

    I don’t know that Canon will drop a “budget” FF … at the very least, not until we see what consumer response to the budget Sony FF turns out to be

  • Yes, it could be. At least, in this way Canon could finally put a better and clearer order in the rebel series, which at present is marketed under three different names depending on the Countries. Time will tell. Nice to dicuss with you!
    What about the rumored f/2 zoom lens? This is not the proper space to argue on this topic, but I’d like to know what you think. My guess (my hope) is for a 35-70 f/2 L IS USM filling the gap between 16-35 and 70-200. I think a fast 2x f/2 standard zoom lens weighing as much as the 24-70 is realistic.

  • Here’s something to get you started. You can evolve it into something much more complex if you want. Maybe do one for wishful thinking also.

    #include

    #include

    using namespace std;

    string StateTheObvious()

    {

    string DigicV, BetterVideo, FN;

    cout <> DigicV;

    cout <> BetterVideo;

    FN = DigicV + ” ” + BetterVideo;

    return FN;

    }

  • personally I think Canon is far more likely to drop a 24-70 f/2.8 L IS USM into the market before a 35-70 f/2 L IS USM. I haven’t done the market research though, so I am just pulling this from personal opinion and experience. the 35-70 range is an odd sort of range, with neither a truly wide wide-angle end, nor a truly tele telephoto end.

    it should be a standard walk-around lens, but losing the 24-35 range really hurts it in that capacity. and, I don’t think that cutting back those 11mm are really going to help the lens optically that much either. so the people that are really keen on a super fast and sharp 35, 50, or 85 mm lens will still end up sticking to the primes.

    I’m not saying nobody would buy it — I’m sure there are some street photographers that might enjoy a 35-70 f/2 … but I think its such a niche market that it’s not worth it for Canon compared to the massive following a 24-70 f/2.8 L IS USM would have

  • What do they call the Digic 4 then? :D
    (But yea, i thought the Chinese as well didn’t like number 4. Perhaps a bit like 13 here)

    Nevertheless, i think the name is less important, but a Digic 5 could very well be in the pipeline. I was quite amazed they went for video in the 5D2, they’ll probably squeeze it in any camera now. Perhaps they’re launching something with that Digic5 early (November?), but probably they’re playing their cards in early 2010…

  • they call it the Digic of Death… oh wait that’s what Nikon calls it

    other people have covered this topic before. either Canon goes straight to the 5, or, since it is written Mark IV not Mark 4, they may not have an issue with it.

    minor issue, it’s not like they won’t update the 1 series because the next iteration is the 4th.

  • I would like to hear opinions of people with more experience than me (in terms of time). But here is my guess:

    If there are two scenarios (now we have one in october 2009 and one in spring 2010), the one actually happening will be always the latest, the further, the worst!

    Am I right? Has it been this way formerly?

  • nothing new here. we all know that DIGIC V will be more geared to video.

    The question of when is simple. it will be After the D3s release. Just like when canon waited for nikon to release the D300s to then release their 7d.

  • I certainly hope they are releasing the 1D Mk4 next year. I have spent enough time researching the 5D2 only to conclude that the 7D would ultimately be more usable for video. Having just ordered a 7D that will be shipping very soon, I’d be outright livid if Canon were to release the new 1D within the same month I bought this one.

  • 1DV with Digic V sounds like a marketing departments wet dream.

    wasn’t there a rumor of a new rebel this fall?
    with a DigicV under the hood?

    I can’t see Canon changing the 1D to a 3D,
    1 series = Flagship, top of the line everything, 2 models: one fast, one high rez.

    the only APS-H body will be 1D, if it’s not FF.

    5D will most likely continue to match sensors with 1Ds.

    7D nuff said.

    3D if/when it shows up, I really can’t see it being anything
    but FF, APS-H is an oddity in Canon’s lineup, it was a solution to a problem that doesn’t exist any more.

    and for everyone worried about the poor 5D2 being out done by the 3D, get over it, 5D3 will be coming around the corner.

  • From the original post: “The faster processors will allow for RAW video to be shot.”

    I thought the rumours suggested that the Digic 5 processor would allow for better video to be recorded (including proper binning rather than line-skipping) but I didn’t realise that RAW video was rumoured. Is RAW video really part of the rumoured specs?

  • that rumor has been showing up lately,
    I ghink that the 1D series has to do something
    different than 5D2 & 7D for video, something pros will love and can’t be without, RAW, time code, XLR
    audio in, faster readout(no jello)

  • the canonrumors guy keep on posting anything he receives without any filtering out in orde to increase the site’s popularity. and my post regarding falsehood of this news posted yestwr has been removed, WAKE UP guys, there wont be any 1D’s until next year.

  • I don’t believe that the EOS1 will in any way impact 7D sales. Two totally different markets, Adam. The rumored 12 FPS at 14 bits for the straight 1 and 32mpixel size of the “s”, using new processor plus the addition of solid video are aimed squarely at pushing the EOS1 well past its Nikon competitor and creating a genuine gap between itself and the 5D mkII.

  • …and for everyone worried about the poor 5D2 being out done by the 3D, get over it, 5D3 will be coming around the corner…

    The only things I would even consider trading up from my mkII to a new version would be having the same focusing system/AF points as the new 1Ds and similar weather sealing. Otherwise, it will be some time before that one leaves my bag. (although a mkIII with the same rumored 32mp as the 1Ds might change my landscape photographer’s mind, we’re getting to the “and you need a medium format camera in your lineup…why?” place)