| This site contains affiliate links to products and services. We may receive a commission for purchases made through these links. |
![1ds4mock - 1Ds Mark IV Pricing? [CR1]](http://www.canonrumors.com/wp-content/uploads/2010/03/1ds4mock.jpg "1Ds Mark IV Pricing? [CR1]")
A New Philosophy?
I received a pretty detailed email today about pricing of a new pro full frame camera.
It’s suggested Canon feels they can afford to be more aggressive in pricing and we could see the 1Ds launched in the $5999-$6999 range.
Most people felt the D3x was grossly overpriced when it launched for $8000. The 1D Mark IV would received a price reduction at the launch of a 1Ds Mark IV.
cr
![goadfree - 1Ds Mark IV Pricing? [CR1]](https://www.canonrumors.com/wp-content/uploads/2020/09/goadfree.jpg "1Ds Mark IV Pricing? [CR1]")
<-- start Taboola -->
All of you HD video lovers are aware, I suppose, that for a 1000 $ you can get an incredible Full HD camcorder, whose lens will be far superior to the camera lens (for shooting VIDEO).
It’s actually pointless to justify a price increase of 1000 USD or more for a professional camera, just because it has a feature that focuses slowly and shoots at fewer frames/sec.
What are you – photographers or movie directors? If both – then buy two devices. After all, 1Ds mark 4 is a professional camera.