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Adobe has informed customers in the UK and Sweden that pricing on their Creative Cloud subscriptions come March 6, 2017. Adobe cites extreme currency fluctuations for the reason behind the pricing increase.
Below is an email UK customers have received from Adobe
We hope you are enjoying your subscription to the world-class products and services Adobe provides to help you do your best work. We wanted to share some important information about your renewal price.
As part of doing business globally, Adobe monitors currency exchange rates in order to make adjustments to our pricing up or down as needed. You may be aware that currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 6 March 2017. Learn More.
The current price of Adobe Creative Cloud Photography plan will change to [new price] incl. VAT on 6 March 2017. As an Adobe Creative Cloud Photography plan subscriber, the price for your subscription won’t be impacted during your current subscription term. However, at the time of your renewal, which is scheduled for 28 June 2017, your price will change to reflect the then current local currency price. We’ll be sure to send you a reminder email with your new renewal price as your renewal date gets closer.
Thank you for being a valued customer. We look forward to continuing to provide you with the latest innovations from Adobe as part of your subscription.
Please contact us if you have any questions about this change or your renewal.
The price increase is just north of 10% and affects software such as Photoshop, Lightroom & Illustrator, among others.