…. at least they didn’t go Celine.
So Canon Canada and Avril Lavigne have teamed up to shoot like a star! I’m thinking picking Avril 3-4 years ago would have been better.
Go there… enter the contest. Win stuff.
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I find it humorous that Canon used a celebrity in their add. Its a first that I’ve ever seen…
Nikon has Ashton Kutchner. Canon has to keep up.
I remember seeing in the TV ad that Avril was holding the XSi like a point and shoot. It got me mad.
The only thing I hate more than celebrities hawking camera gear is old/irrelevant celebrities hawking camera gear? What Canon? Was Shanon Tweed not available?
I don’t get it. 12-year-old girls don’t buy cameras. I can only assume that 40-year-old guys (the balding ones that sit in front of a computer surfing teenage chat rooms) are the market for this campaign. Problem is, they’ve already got a camera!
Avril? are they running out of celebrities?
I’m probably dating myself here, but Canon’s been using celebrities for years. One I can think of is Andre Agassi hawking Canon stuff way back when he had hair. :) I think it was a Rebel (maybe even FILM) but it was definitely canon stuff.
Andre was film rebels, because he was a *gasp* rebel! Oh they are so creative.
Back to the point, it does seem like this promotion is aimed more at the snap happy tween point and shoot market. STILL! Avril is sooo 5 years ago that it makes me wonder if someone knows what’s going on over there in the marketing department.
Avril is from Canada, perhaps that is the connection. I have not seen the ads in the States but, I don’t watch very much TV.
What are you talking about ‘KJ’, Avril was the best selling female artist in the world in 2007, http://www.worldwidealbums.net/2007ye.htm
Avril is a pefect choice for this and she has been using Canon camera’s for years.