Canon has released their corporate strategy for the next few years. With the challenges over the last few years, Canon seems to have itself in a really good place and ready to grow again.
Last year, the Imaging Group achieved sales and profit growth and a significant improvement in profitability.
As for cameras, our mirrorless camera market share remained stable thanks to our strong market reputation We also posted strong sales of new products. Through this, our camera business is supporting earnings as a mainstay of Imaging.
Our future growth strategy is to create new businesses while maintaining high profitability in existing ones.
With EOS R and other existing products, we will create new markets and businesses by offering attractive products that anticipate market demands, strengthen our profit structure, activate group synergies, and deliver unprecedented value through products and solutions.
And we aim to achieve sales of 1 trillion yen in the Imaging Group in 2025.
This year, we expect the global market for interchangeable lens cameras to be around 5.5 to 6 million units and more than 70 of this to be mirrorless cameras.
This year as well, we expect to maintain our No 1 share of the interchangeable lens camera market and at the same time aim to No 1 in mirrorless cameras as sub segment as well. In addition to market share, we will also work to expand sales volume of the EOS R System itself through three measures.
The first is “enhancing the EOS R System To this end, we will expand our lineup of cameras and lenses to meet the diverse needs of our customers.
Moreover, in recent years, the demographic of video oriented users, such as video creators, media users, and SNS users, is thick and growing. We aim to expand the scale of the R system by including functions and performance that respond to user requests not only for still images but also for videos.
Also, the world of imaging is changing from 2 D to 3 D to XR In anticipation of these future demands, we will also focus on the deployment of EOS VR systems and work to expand awareness of VR, improve the usability of apps and software, and create an environment where users can enjoy VR images.https://global.canon/en/ir/conference/pdf/housin2023ima-e-note.pdf