Canon lays out their corporate strategy

[John Wilde]

That's mainstream America. They are not chasing excellence but a toaster.

Last year (CIPA) more DSLRs were shipped to Europe than The Americas.

 

[dolina]

Last year (CIPA) more DSLRs were shipped to Europe than The Americas.

Thanks for that interesting data point.

I wonder how Asia (excluding Japan) & Japan did.

 

[davidhfe]

They prioritized the L lenses as the ILC market has become more non-consumer.

My guess is these also have a higher profit margin, and so were the best way to package their (pandemic limited) semiconductors.

As weird as the R launch was (meh bodies great glass) I really can't fault much about canon's rollout when I look at it "all in" from a business+consumer needs standpoint.

 

[jd7]

You got simple math wrong. lol

I could lament on the sad state of millennials’ mathematical abilities. You might want to bust out a calculator and try multiplying 6 million by 0.3.

I'm fairly sure the calculation @dolina did was 6 million x 0.3 x 0.48, as his reference to less (fewer) than 900k was a reference to the number of Canon DSLRs, not all DSLRs.

 

[BBarn]

Canon's goals of MILC market share needs to be met with more lens releases. The number of RF lenses released in 2022 was rather disappointing.

 

[dolina]

I'm fairly sure the calculation @dolina did was 6 million x 0.3 x 0.48, as his reference to less (fewer) than 900k was a reference to the number of Canon DSLRs, not all DSLRs.

A fellow numbers guy. Hello there!

I'd provide the reference here but I have been told off previous that they do not want to see tables. lol

 

[dolina]

My guess is these also have a higher profit margin, and so were the best way to package their (pandemic limited) semiconductors.

Bullseye!

As weird as the R launch was (meh bodies great glass) I really can't fault much about canon's rollout when I look at it "all in" from a business+consumer needs standpoint.

I believe Canon did an EF L & 1-Series refresh between 2018-2020 for the 2020 Tokyo Olympics.

RF system launched in 2018. 2020-onrward they have been pushing R3, R5, R6, R6 Mark II and mostly RF L lenses.

 

[John Wilde]

Thanks for that interesting data point.

I wonder how Asia (excluding Japan) & Japan did.

Here are all the CIPA stats for last year:

https://www.cipa.jp/stats/documents/e/d-2022_e.pdf

 

[neuroanatomist]

I'm fairly sure the calculation @dolina did was 6 million x 0.3 x 0.48, as his reference to less (fewer) than 900k was a reference to the number of Canon DSLRs, not all DSLRs.

Thanks for correcting my complete misread of @dolina ‘s post.

 

[Skux]

"offering attractive products that anticipate market demands"

My demand for a retro-styled full frame mirrorless camera is high, you know what to do Canon...

 

[dolina]

"offering attractive products that anticipate market demands"

My demand for a retro-styled full frame mirrorless camera is high, you know what to do Canon...

I think that's a Nikon Zfc. ;-)

 

[blackcoffee17]

You got simple math wrong. lol

I could lament on the sad state of millennials’ mathematical abilities. You might want to bust out a calculator and try multiplying 6 million by 0.3.

6 million is the total ILC market and obviously Canon's marketshare is not 100% but around 40-50%.

 

[blackcoffee17]

Canon's goals of MILC market share needs to be met with more lens releases. The number of RF lenses released in 2022 was rather disappointing.

And the APS-C lens selection is still nonexistent. We can choose between short and dark plastic zooms and slightly longer and even darker plastic zooms.

 

[mpmark]

Er, I was agreeing with you on the subject of more consumer RF lenses. I just said there would also be more RF lenses. Probably about 50/50, on that we agree, I think.


Forward-thinking companies don't only follow demand, they also *create* demand.

Hence 8K was a major selling point for the R5, and the twin fish-eye was designed to create a new genre of photography.

My gosh people actually argue and discuss this? Who really cares

 

[neuroanatomist]

Canon's goals of MILC market share needs to be met with more lens releases. The number of RF lenses released in 2022 was rather disappointing.

Does it? Honest question. APS-C bodies still solidly outsell FF bodies.

Canon knows how many EF-M lenses like the 11-22, 32/1.4 and 28mm macro they sold compared to M bodies. Likewise, they joke how many EF-S lenses like the 10-22, 15-85 and 17-55/2.8 they sold. I suspect the vast majority of their APS-C lenses they sold were 18-xx and 55-xxx zooms in 1- and 2-lens body kits.

Canon launched ~7 RF lenses last year. How many did Sony and Nikon launch?

 

[dolina]

My gosh people actually argue and discuss this? Who really cares

This thread is about Canon's corp strategy. So it is on topic.

It matters to us as it means Canon can output quality gear more frequently.

 

[GoldWing]

What about the R1?

 

[John Wilde]

What about the R1?

"The next Olympic Games will be held in Paris, France, from 26 July to 11 August 2024". I suspect that we won't see an R1 until 2024.

 

[neuroanatomist]

"The next Olympic Games will be held in Paris, France, from 26 July to 11 August 2024". I suspect that we won't see an R1 until 2024.

Unfortunately, I suspect we will see far too much of GoldWing’s perseveration on the R1 between now and 2024.

 

[Ozarker]

What about the R1?

Won't that be a studio camera?