I'm all for pivoting "quickly" but that is relative. Product cycle times are still extensive - not to mention manufacturing leadtimes to build up initial stock. It is one thing to tweak firmware at the last minute but to change formfactor/body to include a new button is quite another thingFor all we know, the C70 could've been a knee-jerk reaction to the A7siii; finding what technology was in development, mashing up a product, and figuring out production. I think an article was posted here where Canon talked about how they quickly made the C70. [someone correct me if I'm wrong]
"Pivoting quickly" is a term that I'm hearing more and more in my meetings and with tightened budgets and deadlines becoming the norm, it seems that all companies must adapt to address this new "knee-jerk" economy we're in.