EOS-1D Mark IV in 2010? [CR2]

Canon Rumors
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Not the greatest thing to hear
An email I received has told me not to expect a new 1D camera until the 2nd or 3rd quarter of 2010. The latest fixes for the 1D series cameras is to help the pros and make a few extra sales for the Olympics.

The email goes on to explain the financial state of newspapers and news agencies around the globe. There isn’t going to be a lot of extra cash around to buy new cameras over the next while.

It’s sobering read to say the least and I can see the logic in it. Enthusiasts don’t drive the sales of 1D series cameras, a newspaper buying 20-30 of them at one times does.

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16 Comments
  • Newspapers seem to be dropping like flies. Many of them have a large number of photographers, the Hearst Corporation has 20,000 employees, I bet the have more like 500 cameras, but are not buying now. The Tribune company, also has likely 500 to 1000 cameras, although that includes video cameras as well. Buying 20 or 50 or 100 cameras was not a big deal to them. They own even more pro lenses.

    With the four owners of 33 U.S. daily newspapers seeking bankruptcy protection in the past 2 1/2 months, even more upheaval looms for an industry clearly gasping for survival.

    Analysts doubt those newspaper companies will be able to emerge from Chapter 11 bankruptcy protection without agreeing to lenders’ demands for radical changes, such as switching some of their newspapers exclusively to online delivery.

    Of course, the newspaper publishers already have been mulling dramatic makeovers, including scrapping their print editions, and it’s still not clear whether their creditors can come up with any better ideas. But that probably won’t discourage exasperated lenders from trying to shake things

    Philadelphia Inquirer and Philadelphia Daily News., Tribune Company – Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida Sun-Sentinel and the The Morning Call

    The New York Times is on the ropes.

    The San Francisco Chronicle joined the lengthening list of imperiled newspapers Tuesday as its owner set out to purge the payroll and slash other expenses in a last-ditch effort to reverse years of heavy losses.

  • While noting that this is a CR2, and could be a wild guess, it’s what a lot of (uninformed) people have been saying for some time. It would be disappointing for sure, but perhaps Canon would take the opportunity from such a delay to get the thing right straight off.

  • Have to agree that this makes sense. With the state of the Yen, no end in sight to the current economic crisis and a lack of competition, there really isn’t a great pressure to upgrade.
    Nikons release of the D3x would preclude much more than a D3n mid-life update for the D3 and I reckon that both companies will settle for the current status quo for at least another year. At most I think we’ll see a 1D3/1Ds3n soon with a VGA screen and some minor tart-ups to see it through.

    Any major updates this year will be 450D/D60 or 50D/D300 related. The current lin-ups of both brands is solid enough above that level to happily pass through 2009 and into 2010 whether we like it or not.

  • except for a better screen, better iso and better usability (a button extra here and there, joystick for vertical shooting) I cant see any huge steps for the 1d/s series.

  • meh……that’s fine… let them work on it, especially if they fix up any percieved or actual defects in the current models…. hopefully this means we’ll see some nice, new lenses…. perhaps something aim at the lower market… perhaps a 200-500mm… or maybe a 300-600/5.6 (at the same price as a 300/2.8)

  • This doesn’t make any sense. The football (soccer to Americans) World Cup is the second biggest sporting event in the world after the [summer] Olympics. It starts on 10th June 2010 and therefore Canon would miss out on a barrel load of sales if this rumor is true.

  • All the more Canon should start looking at new market segments! These big names are using obseleted business models in new economies with twitters and such. It like to recording industries grappeling with P2P distrubitions.

  • Yeah, but would a lot of newspapers/newswires start upgrading their cameras and/or lenses just because of the World Cup? I’d say that the 1D3 and the Nikon D3 with their current line-up of lenses respectively are perfectly capable of producing good photos.

    And how many enthusiasts are going to buy 1D-series cameras just for the World Cup anyway? I could see some xxD sales to them though.

  • C’mon Canon just admit it.

    You totally screwed up with the 1D mark III’s and still have not fixed the focusing issues after all this time – and not just AI, the one shot is screwed as well (as the latest Canon FIX IT press release shows). This news only proves that you still don’t know how to fix the problems and won’t release anything until you do.

    Still selling an inherently faulty camera is a total disgrace.

    So many of my pro friends have said that the mark III are pieces of crap (I am using a far lighter word than they used) and have gone to 5D mark II’s in order to actually achieve focus. Some are major editorial shooters and they have to go to a pro-sumer model to achieve decent, consistently and most importantly predictable focus (as oppose to the random nature of mark III focusing).

    Well In my world, so many have gone to D3’s it is not funny. I will stick with my soft focusing mark III’s – Canon have dropped the ball, lost a huge amount of goodwill.

    I would be too scared to get the mark IV as I have not idea what problem it will probably come with. Purchase it, then spend 12 months trying to get it to work.

  • Canon should know their market is….current owners. Canon

    please continue comprehensive and detailed service protocols until any focus problems and all design and firmware short comings are fixed.I can’t see a 1D Mark IV as a way out of design and function problems without alot of unhappy owners of the 1D Mark III,corporate or otherwise.Have they ever fielded such a dilemma in such an economic stage as we are in ……service will decide…that is a”now reality”.Anyone who would buy a Mark IV before a resolution on the Mark III… is asking for problems.

  • I’ve been holding out on a new 1D series body ever since the Mark III focus disaster. Still shooting with an EOS-1D Mark IIn while the competition shoots next to me with Nikon D3 camera bodies. This is very frustrating as I an a loyal Canon customer. I hope this mid/late 2010 rumor is not true as I need a new, reliable pro camera soon and don’t want to switch back to Nikon. Been there done that.

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