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John Wilde · Mar 14, 2026

neuroanatomist said:
In fact, it is known at least through 2024. Nikkei publishes the global market share data annually (in late summer) based on reporting from industry groups (Camera & Imaging Products Association aka CIPA, and Japan Electronics and Information Technology Industries Association aka JEITA). Canon led the MILC market in 2022, 2023 and 2024, and given their ~8% lead in 2024 it is almost certain they led it last year, as well.

According to the industry groups (to which both Canon and Sony belong), in 2024 Canon shipped 2.05M MILCs and Sony shipped 1.63M. That year, Canon also shipped 790K DSLRs, which was about 80% of the global market.

As a reality check, the link I posted to the FujiRumors article summarizing the Nikkei report (in the other thread in which @mimbu made the same false claim) lists Canon's ILC shipments for 2024 as 2.84M units, a number that exactly matches that in Canon's FY2024 presentation.

As you know, CIPA never publicly reports unit sales by brand.

Stig Nygaard · Mar 14, 2026

If Canon gives the R7II a good stacked sensor not sacrifying much on dynamic range or noise compared to a non-stacked sensor, plus good pre-capture implementation, fast fluid EVF (no freeze/blackouts) and deep enough shooting-buffer, it might be the last camera I ever need. Happily paying Canon extra $1000 compared to Mark I.
If they also put a GPS into Mark II and launch it with a RF-S follow-up to the EF-S 15-85mm, then I happily give them my soul too

dwkdnvr · Mar 14, 2026

Dragon said:
And if the R7 II is going to focus on the birder market, it needs the fastest AF possible as well as fast readout in ES mode to minimize wing flap distortion. Both point to a stacked sensor if that is indeed a market Canon wants to dominate as it did with the 7D II.

I agree with this, which is why I continue to be surprised by the fact that 39MP seems to be *THE* one thing that has been consistent in the rumors. Of all the complaints about the R7 from a birding perspective resolution seems to be well down the list. Staying at 32MP would be perfectly fine as long as you have the readout speed and AF performance expected of an up-market birding-focused body. Heck, a fully stacked 26MP sensor as in the X-H2S might even be preferable to a 39MP one as it would offer faster frame rates and deeper buffers on the same hardware.

Dragon said:
My guess is that if they go this way, the R7 mark I will stay in the catalog for some time (a la Sony). and the mark II will see a significant price increase close to an R6 II.

I'm expecting an R10II to move up and get IBIS to fill that niche, but it's a similar outcome - the R7II expands the range/footprint and leaves a gap in the lineup right where the existing R7 fits.

neuroanatomist · Mar 14, 2026

mimbu said:
Sure, that's why Canon specifically mentions in their press release that they lead the market for combined MILC+DSLR sales, but says nothing at all about MILC sales alone.

LOL. Seriously? Your asinine belief is based on a something Canon didn't say in a press release? They said they are #1 in ILC sales, and have been for over two decades. They didn't say they were #1 last year in DSLR sales, so from that do you also infer that Sony was #1 in that market segment? Sony does press releases about MILCs because that's all they sell. Canon does press releases about the combined market because they sell both MILCs and DSLRs.

You are biased to the point of mental incapacity.

mimbu said:
Sony still sells more MILCs than Canon does.

Where are your data to support that claim? The 2024 MILC market (the most recent year for which there are global data) was nearly 40% Canon and just over 30% Sony. Here is the source for the market share numbers (that I first posted in the thread where you initially posted this same lie):

Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III) - Fuji Rumors

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife. Here are the numbers: Mirrorless + DSLR Camera Shipments 2024 Canon — 2.84M units (46.6%) Sony — 1.63M units...

www.fujirumors.com

Earlier in this thread, you did the right thing and admitted your mistake. But in this case, you doubled down on falsehood instead. You should be embarrassed.

roadracer711 · Mar 14, 2026

Yes I so agree imagine the reach....wow

roadracer711 · Mar 14, 2026

PhotoBob said:
I got rid of my R7 because of the roiling shutter. Other than that, it's a great camera for the money. If the R72 has a 39mp stacked sensor I'll be first in line at the camera store to buy one. Paired with the 200-800 lens it will be great for wildlife.

danfaz · Mar 14, 2026

Noreaster said:
Hooded MerganserView attachment 228363 View attachment 228364 View attachment 228365 View attachment 228366

Oh, those last 3 pics are money!

neuroanatomist · Mar 14, 2026

John Wilde said:
That's unknown.

In fact, it is known at least through 2024. Nikkei publishes the global market share data annually (in late summer) based on reporting from industry groups (Camera & Imaging Products Association aka CIPA, and Japan Electronics and Information Technology Industries Association aka JEITA). Canon led the MILC market in 2022, 2023 and 2024, and given their ~8% lead in 2024 it is almost certain they led it last year, as well.

John Wilde said:
In their financial documents, Canon reports MILC + DSLR unit sales.
In their financial documents, Sony never reports MILC unit sales. The only people who know Sony's camera unit sales numbers work inside the company.

According to the industry groups (to which both Canon and Sony belong), in 2024 Canon shipped 2.05M MILCs and Sony shipped 1.63M. That year, Canon also shipped 790K DSLRs, which was about 80% of the global market.

As a reality check, the link I posted to the FujiRumors article summarizing the Nikkei report (in the other thread in which @mimbu made the same false claim) lists Canon's ILC shipments for 2024 as 2.84M units, a number that exactly matches that in Canon's FY2024 presentation.

bloblom · Mar 14, 2026

I don't believe a simple 32.5MP FSI refresh would require an LP-E6P, even if they tune it for faster readout.

John Wilde · Mar 14, 2026

mimbu said:
Sony still sells more MILCs than Canon does.

That's unknown.

In their financial documents, Canon reports MILC + DSLR unit sales.

In their financial documents, Sony never reports MILC unit sales. The only people who know Sony's camera unit sales numbers work inside the company.

Dragon · Mar 14, 2026

AlanF said:
First time I've got shots of otters. This pair was quite amorous (R5ii + RF 200-800mm).

This is an old (2011) shot from a Panny ZS-7 (I didn't want to risk the 5D II on the riverboat). That otter ate the whole salmon head while we watched. Fierce little buggers.

Dragon · Mar 14, 2026

neffels said:
Counter argument

It never made any sense that the R6iii would get a stacked sensor. It would compete way too much with R1, R3, R5mkii then and they would raise price a bunch and leave a big gap.

R7mkii even stacked doesn't really compete with those cameras. It does compete a little with R5mkii as a "high resolution" camera but a lot of people would get a R7mkii as a second camera instead so canon wouldn't really be losing out on sales.

And if the R7 II is going to focus on the birder market, it needs the fastest AF possible as well as fast readout in ES mode to minimize wing flap distortion. Both point to a stacked sensor if that is indeed a market Canon wants to dominate as it did with the 7D II. My guess is that if they go this way, the R7 mark I will stay in the catalog for some time (a la Sony). and the mark II will see a significant price increase close to an R6 II.

AlanF · Mar 14, 2026

First time I've got shots of otters. This pair was quite amorous (R5ii + RF 200-800mm).

Noreaster · Mar 14, 2026

Hooded Merganser

dwkdnvr · Mar 14, 2026

Bob Howland said:
Update, hypothetical question: So are all these improvements worth a $1000 price increase?

This is what I'm struggling with. I fully expect that a stacked sensor (or more likely partially stacked) R7 in an R6 style body to be a $2500 camera. Maybe $2200 if they 'only' get the readout speed into the R6III range (13ms) rather than sub-10 (probably meaning cropped 4k120). You have to be a pretty committed bird/wildlife shooter for that to make sense since nobody is going to look at that body for general-purpose stills or even hybrid use given the competition and the dearth of quality APS-C lenses. If you have FF size, FF cost, need to use FF lenses, and are getting comparable functionality in terms of frame rates and buffer where is the value proposition? You need to be consistently shooting where R6III + TC doesn't give you the reach.

Unlike most here, I'm a duffer/hobbiest with aspirations rather than a 'serious' shooter, so it's definitely causing me to consider alternatives even if it looks like a fantastic body in isolation. e.g. a full Lumix system with a G9II and the Leica lenses (12-60/50-200/100-400) is about $4k second-hand and is a very comprehensive system offering solid construction, fast frame rates, oversampled uncropped 4k120 and you can rent the Olympus 150-400 for those once-in-a-lifetime trips. Likely would be step down in absolute quality (and questionable future, sadly), but very attractive from a capability perspective for someone that has to pay attention to a budget.

mimbu · Mar 14, 2026

neuroanatomist said:
Indeed, just like @mimbu believes that Sony leads the mirrorless market in spite of the fact that Canon has done so since 2022.

Sure, that's why Canon specifically mentions in their press release that they lead the market for combined MILC+DSLR sales, but says nothing at all about MILC sales alone:

Canon Celebrates 23<sup>rd</sup> Consecutive Year of No. 1 Share of Global Interchangeable-lens Digital Camera Market

Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global ...

asia.canon

Sony still sells more MILCs than Canon does. It's gotten pretty close and will likely remain very close. There's a decent chance Canon will overtake Sony if Sony doesn't wake up and start selling some more lower end APS-C cameras. The ZV-E10II has done extremely well, but it's not enough on its own.

koenkooi · Mar 14, 2026

Steve Balcombe said:
[...] Yeah, that's a lens I've had a hankering for, but it's not pocket money price and I haven't managed to 'justify' the outlay so far.

I have the Astrhori clone and it has been great for its intended use. Everything is diffraction limited, but it beats using my phone for underwater shoots in my pond

See https://www.flickr.com/search/?user_id=86669029@N00&sort=date-taken-desc&text=astrhori&view_all=1 for some example stills from my garden.

But it works best for video: https://www.youtube.com/watch?v=uztXc4fTJWY

Del Paso · Mar 14, 2026

neuroanatomist said:
Indeed, just like @mimbu believes that Sony leads the mirrorless market in spite of the fact that Canon has done so since 2022.

This makes me think of an "ancient" past. when, in France, a car journalist was awarded by Rolls Royce a cup or medal for being "the first person to damage the brand-new Silver Shadow".
Friend Mimbu deserves something similar for being the first one to criticise a sensor which doesn't even exist yet.

PhotoBob · Mar 14, 2026

I got rid of my R7 because of the roiling shutter. Other than that, it's a great camera for the money. If the R72 has a 39mp stacked sensor I'll be first in line at the camera store to buy one. Paired with the 200-800 lens it will be great for wildlife.

Click · Mar 14, 2026

Very nice shots. I especially like the first one. Well done.

neuroanatomist · Mar 14, 2026

AlanF said:
You missed it for Freudian reasons - you were blinded by your own belief.

Indeed, just like @mimbu believes that Sony leads the mirrorless market in spite of the fact that Canon has done so since 2022.

tcphoto · Mar 14, 2026

I bought two new 5DIV's, the only new bodies I've purchased in the digital age in 2017 and they have been flawless. At this point, all of my gear including Canon and Profoto is declared discontinued or obsolete...but they still help me shoot nice images and are dependable. Such is the life of a freelancer over a thirty plus year career.

01Spino94 · Mar 14, 2026

Exploreshootshare said:
A R10ii would clearly go upmarket and the price would climb. I´d guess it would be in R7 territory, but still cheaper because R&D costs are not existent because there going to use the R7 parts. My guess would be: 1.299 € +/- 100 €. Probably, after three months with some kind of cash back...

If the rumor is correct and the R7 Mark II heads for true 7D territory, there will be room for the R10 Mark II to move into the XXD space. The R50 is already pretty much in DRebel territory, and the R100 can continue to be awful so people have something to complain about on internet fora.

Bob Howland · Mar 14, 2026

Exploreshootshare said:
A R10ii would clearly go upmarket and the price would climb. I´d guess it would be in R7 territory, but still cheaper because R&D costs are not existent because there going to use the R7 parts. My guess would be: 1.299 € +/- 100 €. Probably, after three months with some kind of cash back...

How much more do you think an R7-2 would/should cost than an R7?

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