What’s Coming Next from Canon?
- By Czardoom
- EOS Bodies
- 57 Replies
I don't think Canon really cares about a PR nightmare, because they always get the PR nightmare, usually undeserved, in my opinion. People believing a high-end APS-C camera will be a big seller seem to be ignoring all the evidence of the past, as there was no 7D III, Nikon has never created a successor to theirs, and when it came time to make the R7, they chose a low price alternative. So, the R7 II, might become a high-end crop camera if Canon believes that it will sell well enough, but if it has the same sensor, same basic specs and the same low price, it will almost certainly sell better than a high-end R7 II that is maybe close to twice the price, in my opinion.I don’t think there is anyway they can keep the sensor, that would be suicidal. A stacked or partially stacked sensor to address rolling shutter, some boost in MPs (as the market will demand it), an increase in dynamic range because of the market segment (addressing low light performance), a better buffer and precapture. The only thing I think they could possibly get away with is no improvement in buffer capacity, but even that would be a struggle.
Anything less and it will be a PR nightmare. If people thought overheating was an issue with the R5, the howling of a R7 II without the sensor improvements is a no go, and likely explains why it isn’t coming to market in 2026. Canon is the marketshare leader, they don’t want to give that up, they know they have to nail the R7 II, or those buyers will finally abandon Canon. Cameras are “too good” these days, look at the Sony A7R VI release. With the R7 II, it’s go big or go home.
Just my $0.02.
As has been mentioned many times on this forum, the target consumer for each generation of camera is NOT the current generation of that same camera. So, some R7 users will piss and moan if it is not a major improvement, but most R7 owners will probably be people who will keep their cameras until they need to replace it. The actual target market will probably be current crop DSLR users looking to finally go mirrorless, brand new Canon buyers, and possibly R100 or R50 owners looking for a bit of an upgrade as long as it is affordable.
I find it somewhat humorous when people still ask for an increase in dynamic range - as if sensor makers have been holding something back for years. Dynamic Range peaked probably 5 and maybe even closer to 10 years ago. It is not going to increase, sorry.
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