In this case, I think Canon would not be able to capture the people who originally wanted a f1.2L, and settled for the f1.4L when it came out, and are now not willing to eat the loss to sell the old lens and buy the new one.What about the opposite view? I can't wait for the 35 1.2, so I'll buy the 35 1.4, then Canon releases the 1.2, I sell the 1.4 at a loss, buy the 1.2 and Canon makes double the profit. If he had released 1.2 first, I would only give him money once.
I don't think most people are willing to cycle through lenses and eat losses from selling 2 year old stuff as much as we are on this forum
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