Canon sold almost half all cameras made in 2023

[CJaurelius]

A new year of data (2024) is in:
https://dclife.jp/camera_news/article/etc/2025/0828_01.html#google_vignette

1. Canon: 3.53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

For reference here is the data for 2023:

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Canon remains in the top position but their market share has decreased. Also noteworthy is that Sony, Nikon and Fujifilm all increased market share. The previous belief was that Sony was gaining market share from Nikon. That now definetly isn't the case. If we look at the growth of each company we get:

• Fujifilm — grew 72.1%
• Nikon — grew 18.5%
• Ricoh — grew 16.7%
• Sony — grew 16.5%
• Average — 14% growth
• Median — 9.8% growth
• Panasonic — grew 7.7%
• Canon — grew 5.7%
• OMDS — shrunk 11.1%

Very good to see the overall market grow. Because of their small market share, changes in Panasonic, OM and Ricoh are pretty insignificant. So the change in overall market share is coming from Fuji, Nikon and Sony growing at a faster rate than Canon. A large reason for that is the reduction in DSLR:

• 2024: Canon 790,000 units, Nikon 70,000 units, Pentax 10,000 units
• 2023: Canon 920,000 units, Nikon 130,000 units, Pentax 10,000 units
• 2022: Canon 1.32 million units, Nikon 200,000 units, Pentax 10,000 units
• 2021: Canon 1.57 million units, Nikon 440,000 units, Pentax 10,000 units

DSLR's will likely drop 200,000+ units in 2025 and will be gone in 4 - 5 years.

If we look at just mirrorless:

1. Canon: 2.05 million units 39.3% - 5% Growth
2. Sony: 1.63 million units 31.2% - 7% Growth
3. Nikon: 760,000 units 14.6% - 21% Growth
4. Fujifilm: 490,000 units 9.4% - 29% Growth
5. Panasonic: 160,000 units 3.1% - 14% Growth
6. OM Digital: 130,000 units 2.5% - 8% Growth

Baring any major disruptions in the market I believe this reflects the direction of where market share is headed as DSLR's phase out. That leads to a market that is a bit more balanced if the smaller brands continue to grow faster than the larger ones.

 

[Jethro]

Thanks for translating these results from the source page!

Indeed interesting that the total market (in units) increased compared to 2023. Canon's DSLR sales actually held up pretty well in 2024 (reduction of 130k units - about 14% down). Hard to see that continuing to hold forever, although for people coming into photography for the first time, some of the cheaper DSLRs bundled with 1 or2 lenses obviously represents good value for money.

And 10,000 people per year continue to buy a Pentax ...

 

[MikeGalos]

A new year of data (2024) is in:
https://dclife.jp/camera_news/article/etc/2025/0828_01.html#google_vignette

1. Canon: 3.53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

For reference here is the data for 2023:

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Canon remains in the top position but their market share has decreased. Also noteworthy is that Sony, Nikon and Fujifilm all increased market share. The previous belief was that Sony was gaining market share from Nikon. That now definetly isn't the case. If we look at the growth of each company we get:

• Fujifilm — grew 72.1%
• Nikon — grew 18.5%
• Ricoh — grew 16.7%
• Sony — grew 16.5%
• Average — 14% growth
• Median — 9.8% growth
• Panasonic — grew 7.7%
• Canon — grew 5.7%
• OMDS — shrunk 11.1%

Very good to see the overall market grow. Because of their small market share, changes in Panasonic, OM and Ricoh are pretty insignificant. So the change in overall market share is coming from Fuji, Nikon and Sony growing at a faster rate than Canon. A large reason for that is the reduction in DSLR:

• 2024: Canon 790,000 units, Nikon 70,000 units, Pentax 10,000 units
• 2023: Canon 920,000 units, Nikon 130,000 units, Pentax 10,000 units
• 2022: Canon 1.32 million units, Nikon 200,000 units, Pentax 10,000 units
• 2021: Canon 1.57 million units, Nikon 440,000 units, Pentax 10,000 units

DSLR's will likely drop 200,000+ units in 2025 and will be gone in 4 - 5 years.

If we look at just mirrorless:

1. Canon: 2.05 million units 39.3% - 5% Growth
2. Sony: 1.63 million units 31.2% - 7% Growth
3. Nikon: 760,000 units 14.6% - 21% Growth
4. Fujifilm: 490,000 units 9.4% - 29% Growth
5. Panasonic: 160,000 units 3.1% - 14% Growth
6. OM Digital: 130,000 units 2.5% - 8% Growth

Baring any major disruptions in the market I believe this reflects the direction of where market share is headed as DSLR's phase out. That leads to a market that is a bit more balanced if the smaller brands continue to grow faster than the larger ones.

Note that if we look at change in share of the Mirrorless market we get:

Fujifilm gained 1.4% of the market (9.39% up from 7.98%)
Nikon gained 1.3% of the market (14.56% up from 13.24%)
Panasonic gained 0.1% of the market (3.07% up from 2.94%)
OM Digital was essentially flat (2.49% from 2.52%)
Sony lost 0.9% of the market (31.23% down from 32.14%)
Canon lost 1.9% of the market (39.27% down from 41.18%)

On the DSLR side, I suspect your 4-5 years until the market is effectively gone is probably optimistic and we'll see it gone for all intents and purposes by 2027.