LOLCanon and Nikon have reduced their prices out of necessity. If you look at Amazon sales in the mirrorless category, Sony dominates. Better sensors, IBIS, kick-ass autofocus, lots of lens choices including great third-party support - Sony is leading the market. The next step may well be universal shutter where mechanical shutters are a thing of the past. I don't see Canon or Nikon introducing leading technology like Sony.