I post too Much on Here!!
- Jul 21, 2010
The short supply of the a7III is known. The reason for it isn’t, but could be:I think you are looking at smoke and thinking fire when in reality it was a burnout and you didn't hear the engine roaring and the tires screaming.
- Sony poorly predicted demand
- Sony was unable to produce sufficient supply
- Sony chose to underproduce or held back inventory
Nevertheless, for the a7III supply << demand for several months, and I’d argue the ‘discount clock’ doesn’t really start until the camera is widely available. Even that’s irrelevant – no reason Sony and Canon need to have the same sales strategy, and Canon’s has been most successful for >16 years.