Do you think that Canon will ever break the zoom lens speed limit and come out with a faster than f/2.8 zoom lens, even if it was a short zoom?
I'm convinced the technology is there to develop lots of innovative lens types, but marketing keeps them from it. (If you make a blue ring "one-lens-does-it-all" (ultra compact 8-800mm f/1.2L DO IS III USM) lens, who's gonna buy all your other lenses? right?
That's an exaggeration, of course, but there's got to be some innovations that Canon's got up their sleeve, but won't release until every penny is squeezed out of the current market lineup.
I'm convinced the technology is there to develop lots of innovative lens types, but marketing keeps them from it. (If you make a blue ring "one-lens-does-it-all" (ultra compact 8-800mm f/1.2L DO IS III USM) lens, who's gonna buy all your other lenses? right?
That's an exaggeration, of course, but there's got to be some innovations that Canon's got up their sleeve, but won't release until every penny is squeezed out of the current market lineup.