Opinion: Why the Great Lens Pivot at CP+ 2026 is exactly what the industry needed

[Richard-CN]

CP+ 2026 concluded with me feeling a bit different about the sense of what is happening in the photography world. Part of me felt we have perhaps reached a turning point at which the market has reached maturity, and the manufacturers are looking to generate excitement in different and perhaps interesting ways. CP+ 2026 was […]

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[Del Paso]

Interesting article which would have deserved a much more respectful final sentence!

 

[Canon Rumors]

Interesting article which would have deserved a much more respectful final sentence!

One must respect something to be respectful.

 

[@amir_photography]

In my opinion the R100 is not meant for the us market, as I would assume canon rumors is based in.. I think the camera is meant more towards developing countries, such as India, providing options for people when used camera value doesn't drop significantly, as in the us and Australia. It also gives an affordable option to people who don't know about cameras much in these countries. I do however agree that in 1st world countries there is no reason for canon to sell it.

 

[neuroanatomist]

In my opinion the R100 is not meant for the us market, as I would assume canon rumors is based in.. … I do however agree that in 1st world countries there is no reason for canon to sell it.

And yet…right now on amazon.com (US), the R100 is #7 (and #8) in mirrorless cameras. From Canon, only the R50 (#1 and #2) and the R6II (#5) are selling better.

Another example of Canon knowing the camera market better than all of us posting on Internet forums.

 

[Richard-CN]

And yet…right now on amazon.com (US), the R100 is #7 (and #8) in mirrorless cameras. From Canon, only the R50 (#1 and #2) and the R6II (#5) are selling better.

Another example of Canon knowing the camera market better than all of us posting on Internet forums.

to be fair Canon could create a bar of and call it a camera, and it would be in the top 10 on amazon.

The R100 doesn't sell that well anywhere else - and it's one of those - it should. The lowest priced DSLR's always sold well in multiple regions, including Japan, not so much these days with the R50 carrying the load.

 

[Richard-CN]

In my opinion the R100 is not meant for the us market, as I would assume canon rumors is based in.. I think the camera is meant more towards developing countries, such as India, providing options for people when used camera value doesn't drop significantly, as in the us and Australia. It also gives an affordable option to people who don't know about cameras much in these countries. I do however agree that in 1st world countries there is no reason for canon to sell it.

I have always stated that Canon needs affordable cameras for developing nations or those nations where the cost of living is far lower than that of the United States. However, a lack of a touchscreen on a mirrorless camera is a poor judgment call to make on a entry level camera, if they are attempting to convert people from smartphones - IMO of course, but I'd be surprised if they didn't correct that oversight on the next version.

Quite honestly, if it had a touchscreen, I'd probably like the little thing from an entry-level perspective.

Also, just to head off the "Canon knows best" claim: Canon has made odd decisions in the past, but the momentum of the brand name usually covers that.

 

[snapshot]

And yet…right now on amazon.com (US), the R100 is #7 (and #8) in mirrorless cameras. From Canon, only the R50 (#1 and #2) and the R6II (#5) are selling better.

Another example of Canon knowing the camera market better than all of us posting on Internet forums.

Lots of folks just want to take a picture, and hope it will turn out better than a phone pic. R100 vs T7 with a 17-55 kit zoom either one at bestbuy under $600. sure, maybe not for me. but i might have already bought my last camera (r5iii with 2x faster read-out could get me to buy one more if i am still shooting action when it arrives). i think there is value in a product that will on-board new buyers. i think the r100 hate is all about the lack of a touch screen, not sure how deep into the menus the new user gets and the buttons work fine.

 

[DocInfoSci]

I always have my family and friends in mind when thinking about cameras and lenses and affordability (whatever that means, it's subjective). More affordable options means more people less financially fortunate also get to play in the sandbox. More affordable with weather resistance means more occasions during which to play. When my friends come along we swap gear, take things for a test, learn from each other, and generally enjoy a good time.

So if Canon's bar of uses swappable lenses and takes pictures then I'm happy to have that person come along. (OK, I'm happy for them to come along anyhow but they'd be hard to ignore sitting on their stump of sad shame after a while.)

But, at the same time, I'd much prefer if Canon would at least polish the . Just so the Sony and Nikon crowd keep quiet. Dignity, after all.

 

[fox40phil]

I m hugly dissapointed that Canon hasn't shown or realeased any new lens or even the R7II on this fair!

there is still a huge amount of non existing RF lenses from the EF system!!

What I wished they would even show or announced on CP+:

• new long tele lens (like the "cheap" Nikon primes!!)
• 300-600
• RF TS-E
• new macro with TC compatibility!
• new 28-70 2.0
• 50-150 2.0

I hardly thinking about to get a Sony or Nikon to adapt my EF lenses...and have the option for their nice lens choices!

 

[EricN]

One must respect something to be respectful.

Considering it's only 356 grams and can be bought for less than $500, it's quite good for a child's first camera or an "I'm in a dangerous place where it could easily be stolen."

 

[neuroanatomist]

to be fair Canon could create a bar of and call it a camera, and it would be in the top 10 on amazon.

That doesn't really sound fair. They've certainly had some sales flops in the past. The original EOS M was one in the US market, which I didn't mind because I got one at the fire sale price. The R100 is not a flop, despite your personal loathing of that model. Should it have a touch screen? Arguably, yes. Would that have pushed the cost up to the point where it would impact the popularity? Arguably, that's a factor in why it doesn't have one.

The R100 doesn't sell that well anywhere else - and it's one of those - it should. The lowest priced DSLR's always sold well in multiple regions, including Japan, not so much these days with the R50 carrying the load.

The R100 doesn't sell that well anywhere else? The Americas are 22% of the market (much of that is the US) and the R100 sells well in the US. Europe is 21% of the global market, and the R100 seems to sell very well there.



I'd say being the best-selling Canon MILC in France and the UK and the second-best in Germany, and being in the top 5 overall MILC sales in all three of those European markets means it's selling very, very well. You're correct that the R100 doesn't sell well in Japan, but that's only 7% of the global MILC market.

 

[dhaas]

All this hate for the super low cost but capable R100......Please.......I have TWO using one in an underwater housing diving all over the world. It's cheap, super light for travel and can take any RF or older EF / EF-S lenses......

My 2nd one as a surface / back up I got off Canon's Refurb site for peanuts and both work flawlessly. Would I prefer it had a touch screen, CMOS DPAF II and Digic X like my Canon R50? Sure, but then cost would increase sifgnificantly.

Being a long term Canon user spanning the one control dial and buttons I fly this puppy easily......I'll likely pass them on to my two grandchildren if they show an interest in photography when I house teh R50 or whatever other model comes along.

Just a 40+ year Canon user's opinion still enjoying photography everywhere....

David Haas

Article I wrote on new UW strobes and my Canon R100.....

Shooting the Ikelite Ecko Fiber Strobes in Roatán

www.divephotoguide.com

 

[dhaas]

PS - There's a chance I may be testing teh new Canon RF7-14mm Fisheye on an upcoming trip. It could be a fabulous wide angle optic and pairing a cheap camera body (the box) and high end lens was something VERY popular back in the day with Asian underwater photographers.

At $1,899.00 for that lens I'm not sure I'd jump and buy one but still.....Even the lowly R100 can mont tons of great Canon R optics which is why I jumped to mirrorless....

The lens in many photographic genres rules in my book.....

Your mileage may vary....

DH

 

[rombe3jr]

Lots of folks just want to take a picture, and hope it will turn out better than a phone pic. R100 vs T7 with a 17-55 kit zoom either one at bestbuy under $600. sure, maybe not for me. but i might have already bought my last camera (r5iii with 2x faster read-out could get me to buy one more if i am still shooting action when it arrives). i think there is value in a product that will on-board new buyers. i think the r100 hate is all about the lack of a touch screen, not sure how deep into the menus the new user gets and the buttons work fine.

I find myself editing jpegs off my iPhone way more now than I thought I would. The software is just getting better and better at editing even jpegs so the phone is "good enough" in more and more situations.

 

[Ozarker]

"However, with it starting at 18mm on Canon's APS-C, it's dead to me, and it's not even out yet."