EF 16-35mm f/2.8L III & EF 24-105mm f/4L IS II USD Pricing

[Canon Rumors]

<p>Pricing for all of the new Canon gear should be leaking out this week ahead of the August 25, 2016 launch day.</p>
<p>The following are the prices floating around in USD for the new Canon lenses.</p>
<ul>
<li>Canon EF 16-35mm f/2.8L III $2199
<ul>
<li><em>Shipping will start in October</em></li>
</ul>
</li>
<li>Canon EF 24-105mm f/4L IS II $1099
<ul>
<li><em>Kits should ship fairly soon after launch, retail version unknown.</em></li>
</ul>
</li>
</ul>
<p>We haven’t yet received a confirmed price in the United States on the EOS 5D Mark IV, but we think it’ll be between $3299-$3499 USD.</p>
<p>We’ve heard from one country that the ship date for the EOS 5D Mark IV would be September 9, 2016, but we haven’t been able to confirm that anywhere else.</p>
<span id="pty_trigger"></span>

 

[squarebox]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Nice - decent price for the 24-105, though makes me wonder how much better it will be over the mk1. Hoping for a little bit sharper.

 

[davidj]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Nice - decent price for the 24-105, though makes me wonder how much better it will be over the mk1. Hoping for a little bit sharper.

Given the increased weight and the fact that it has a different optical formula, I would say that it's almost unthinkable that it won't be a decent improvement.

 

[Eldar]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

This was good news, for both lenses. I am sure both will be significant improvements over their predecessors.

 

[dufflover]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Looking at Canon's recent releases at either end of the price scale, but especially for an L lens I am sure this one will bring it up to that same level of being really sharp (I won't say perfect but like I said the average is quite high anyway). I'm kinda hoping it makes the mk1's cheaper as I've been waiting for a cheap one to come up for a while.

 

[jebrady03]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Here's something I wrote on the 5D Mark IV price the other day...

On the day the 5D Mark III was announced (March 2nd, 2012) the USD price was $3500. That converts to 286319 Japanese Yen (JPY).

If the 5D Mark IV is also announced at $3500 USD, that would convert, based on the exchange rate today, August 19th, 2016, to 350682 JPY.

The percent increase in price in the US for the 5D Mark IV over the 5D Mark III would be 22+%. However, if the 5D Mark IV is announced at the same JPY (286319) then the USD price would be $2857. So, anything above $2857 would be a price hike for the 5D Mark IV (assuming the exchange rate on announcement day is the same as it is today, August 19th, 2016).

Some companies price their successor wares lower, the same, or higher, depending on a variety of factors. Obviously, the 5D Mark IV is a more capable camera (based on the rumored, but presumed to be factual specs) than the 5D Mark III, but really we also have to consider it's capabilities vs the similarly priced competitors in the market vs what the 5D Mark III was up against. Given that criteria, I'm curious to know how people feel the camera should be priced, and why.

Based on current exchange rates, I feel it should probably be priced at $2999. This represents an increase of 5% from the Mark III to the Mark IV on launch day based on current exchange rates. Psychologically it also doesn't exceed the $3k barrier and for people who are clueless about exchange rates, it represents a decrease in the cost of the successor model of $500, launch vs launch (which coincidentally, is the same total dollar difference from launch vs launch of the 1DX and 1DX Mark II) if you don't factor in exchange rates.

Personally, I think the people (who frankly, seem appreciative) guessing $3500 are... well... a little nuts, to be honest. I think that's absurd, given current exchange rates. But hey, if enough of you folks celebrate a price tag of $3500, I'm sure Canon USA will be MORE than happy to oblige.

 

[padam]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Here's something I wrote on the 5D Mark IV price the other day...

That does not take the inflation into account. Or the increased material, transport, development etc. other costs for that matter. Or the simple fact that the camera market is in recession.

And they know very well how to price a product, complaining in forums will not change that. The people who use them well can make up for the investment reasonably quickly.

 

[delta0014]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing


I'd love to see it at $2999 but I doubt that will happen.

Just looking at the exchange rate from yen to usd is an extremely simplified scenario for a global company.

Here's something I wrote on the 5D Mark IV price the other day...

On the day the 5D Mark III was announced (March 2nd, 2012) the USD price was $3500. That converts to 286319 Japanese Yen (JPY).

If the 5D Mark IV is also announced at $3500 USD, that would convert, based on the exchange rate today, August 19th, 2016, to 350682 JPY.

The percent increase in price in the US for the 5D Mark IV over the 5D Mark III would be 22+%. However, if the 5D Mark IV is announced at the same JPY (286319) then the USD price would be $2857. So, anything above $2857 would be a price hike for the 5D Mark IV (assuming the exchange rate on announcement day is the same as it is today, August 19th, 2016).

Some companies price their successor wares lower, the same, or higher, depending on a variety of factors. Obviously, the 5D Mark IV is a more capable camera (based on the rumored, but presumed to be factual specs) than the 5D Mark III, but really we also have to consider it's capabilities vs the similarly priced competitors in the market vs what the 5D Mark III was up against. Given that criteria, I'm curious to know how people feel the camera should be priced, and why.

Based on current exchange rates, I feel it should probably be priced at $2999. This represents an increase of 5% from the Mark III to the Mark IV on launch day based on current exchange rates. Psychologically it also doesn't exceed the $3k barrier and for people who are clueless about exchange rates, it represents a decrease in the cost of the successor model of $500, launch vs launch (which coincidentally, is the same total dollar difference from launch vs launch of the 1DX and 1DX Mark II) if you don't factor in exchange rates.

Personally, I think the people (who frankly, seem appreciative) guessing $3500 are... well... a little nuts, to be honest. I think that's absurd, given current exchange rates. But hey, if enough of you folks celebrate a price tag of $3500, I'm sure Canon USA will be MORE than happy to oblige.

 

[PhotographyFirst]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

The 16-35 better be optically perfect for that price! And I thought the previous version was overpriced... Yikes! Canon doesn't seem to always like increasing the size. weight, and cost of their lenses for the newer versions. They must of had a really good reason to pork it up this time around, which is pretty promising for those who don't mind the price. Sharp corner to corner at f2.8 and less than 2.5 stops vignetting, and that's really all it needs over the previous version.

 

[jebrady03]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Here's something I wrote on the 5D Mark IV price the other day...

That does not take the inflation into account. Or the increased material, transport, development etc. other costs for that matter. Or the simple fact that the camera market is in recession.

And they know very well how to price a product, complaining in forums will not change that. The people who use them well can make up for the investment reasonably quickly.

Re: paragraph 1 you wrote - Yeah, I realize that. That's why I included a 5% increase allowance.

Re: paragraph 2 you wrote - Yeah, I realize that too. And of course, no reply on CR would be complete without a thinly veiled attack on someone else's work. So... despite your minimal number of posts, I assume you've been here a while. Perhaps this is a second, or third account for you?

 

[jebrady03]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

I'd love to see it at $2999 but I doubt that will happen.

Just looking at the exchange rate from yen to usd is an extremely simplified scenario for a global company.

Yeah, I agree. It is quite simplified - although that doesn't necessarily mean that the conclusion is wrong. If Canon, Inc's costs have risen more than 5% in 4 years, I'd argue they're not managing their business well, given the global economy and inflation. About the only argument I believe carries much weight against more than a 5% increase would be the reduction in the market. However, I have a feeling the 5D Mark IV will sell QUITE well. But that doesn't mean they won't use the margins of the 5D Mark IV to offset the losses elsewhere.

And, from Canon USA's perspective; $2999 would be a VERY smart move, IMO (for the reasons I stated above).

Personally, I believe a $2999 price tag in the US will do more for Canon USA and Canon Inc than a $3299 price tag. And I understand VERY well about supply vs demand and threshold pricing. I'm not saying I have an insider's view of Canon's financials, I just understand the psychology behind pricing and again, $2999 still represents an increase in price when considering inflation rates. So it's not like consumers would be sucking Canon dry. They're still putting out more $$$, relative to the JPY.

EDIT: by the way, thank you for respectfully disagreeing.

 

[squarebox]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Here's something I wrote on the 5D Mark IV price the other day...

On the day the 5D Mark III was announced (March 2nd, 2012) the USD price was $3500. That converts to 286319 Japanese Yen (JPY).

If the 5D Mark IV is also announced at $3500 USD, that would convert, based on the exchange rate today, August 19th, 2016, to 350682 JPY.

This is a good analysis except that the 5Dmk3 was sold for around 320,000 JPY (pre-tax) when it was released here in Japan. So if anything you should be using that as your basis in comparison. Up until the the 5dmk3 was to be released the USDJPY exchange rate was around 110 and then it tanked to 75 pretty quick right before the camera went on sale. I would think that it was aggressively priced so as to not alienate buyers in US and Europe.

Also, don't forget that the glass for the lenses are made outside of Japan (i believe) and are only assembled in Japan.

That being said, the rumors in Japan are that it will be sold here for 337,000 JPY. Which at a 102 exchange rate puts it at $3300 USD.

 

[infared]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

That price for the 24-105 seems surprisingly low for a new lens......interesting.

 

[SRix]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

Corner sharpness on the 24-105mm MK1 is pretty awful, it's the main reason why I often choose to leave it out of the bag. If the MK II has improved corner sharpness, I'll be sold on it.

 

[hendrik-sg]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

I'd love to see it at $2999 but I doubt that will happen.

Just looking at the exchange rate from yen to usd is an extremely simplified scenario for a global company.

Yeah, I agree. It is quite simplified - although that doesn't necessarily mean that the conclusion is wrong. If Canon, Inc's costs have risen more than 5% in 4 years, I'd argue they're not managing their business well, given the global economy and inflation. About the only argument I believe carries much weight against more than a 5% increase would be the reduction in the market. However, I have a feeling the 5D Mark IV will sell QUITE well. But that doesn't mean they won't use the margins of the 5D Mark IV to offset the losses elsewhere.

And, from Canon USA's perspective; $2999 would be a VERY smart move, IMO (for the reasons I stated above).

Personally, I believe a $2999 price tag in the US will do more for Canon USA and Canon Inc than a $3299 price tag. And I understand VERY well about supply vs demand and threshold pricing. I'm not saying I have an insider's view of Canon's financials, I just understand the psychology behind pricing and again, $2999 still represents an increase in price when considering inflation rates. So it's not like consumers would be sucking Canon dry. They're still putting out more $$$, relative to the JPY.

EDIT: by the way, thank you for respectfully disagreeing.

Where from do you take the assumption, thet the price has anyting to do with production costs?

The price will be fixed by the marketing department, differentiated by different markets. The technicians and production people will have to produce the camera for less than the selling price.

If they could produce it for 500$ less, we customers would get a 0.00$ discount and the profit would increase by 500.00$. Canon really well knows, how to price their products to get maximal profit out of them.

 

[N2itiv]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

That price for the 24-105 seems surprisingly low for a new lens......interesting.

Agreed. I hope quality control will be more consistent than version 1. Will be keeping a
close eye on Lensrental comments for this lens.

 

[JonAustin]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

That price for the 24-105 seems surprisingly low for a new lens......interesting.

Agreed. I hope quality control will be more consistent than version 1. Will be keeping a
close eye on Lensrental comments for this lens.

IIRC, the launch price for the 16-35/4L IS was a lot lower than many people expected it to be, and the overwhelming concensus is that it's a stellar lens.

 

[jebrady03]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

I'd love to see it at $2999 but I doubt that will happen.

Just looking at the exchange rate from yen to usd is an extremely simplified scenario for a global company.

Yeah, I agree. It is quite simplified - although that doesn't necessarily mean that the conclusion is wrong. If Canon, Inc's costs have risen more than 5% in 4 years, I'd argue they're not managing their business well, given the global economy and inflation. About the only argument I believe carries much weight against more than a 5% increase would be the reduction in the market. However, I have a feeling the 5D Mark IV will sell QUITE well. But that doesn't mean they won't use the margins of the 5D Mark IV to offset the losses elsewhere.

And, from Canon USA's perspective; $2999 would be a VERY smart move, IMO (for the reasons I stated above).

Personally, I believe a $2999 price tag in the US will do more for Canon USA and Canon Inc than a $3299 price tag. And I understand VERY well about supply vs demand and threshold pricing. I'm not saying I have an insider's view of Canon's financials, I just understand the psychology behind pricing and again, $2999 still represents an increase in price when considering inflation rates. So it's not like consumers would be sucking Canon dry. They're still putting out more $$$, relative to the JPY.

EDIT: by the way, thank you for respectfully disagreeing.

Where from do you take the assumption, thet the price has anyting to do with production costs?

The price will be fixed by the marketing department, differentiated by different markets. The technicians and production people will have to produce the camera for less than the selling price.

If they could produce it for 500$ less, we customers would get a 0.00$ discount and the profit would increase by 500.00$. Canon really well knows, how to price their products to get maximal profit out of them.

I'm not sure how your read what I wrote and concluded that the basis of my opinion was formed off of the impact of production costs.

 

[wtlloyd]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

+1

Corner sharpness on the 24-105mm MK1 is pretty awful, it's the main reason why I often choose to leave it out of the bag. If the MK II has improved corner sharpness, I'll be sold on it.

 

[bereninga]

Re: EF 16-35mm f/2.8L IS III & EF 24-105mm f/4L IS II USD Pricing

I wonder how much better the 24-105 II will be vs the I. I think the pricing and quality of the 16-35 f4 was pretty good.