EOS R5, "Hefty Fifty" and more.
- Apr 30, 2020
The $3900 R5 is SELLING for $5000+ on EBay. Crisis is fake.I doubt if Canon is quite that optimistic.
Yes, the average buyer isn't paying any attention to the "bru ha-ha" but they don't have to. All they need to see is some internet buzz that Canon released a camera that overheats. They can come across that just Googling for information, which is how people decide what to buy today -- not by going into non-existent camera stores. Or they may not know any more than "my friend's cousin's uncle told him not to buy a Canon because they catch on fire."
As I've tried to explain before, it's not the reality that matters. It's the perception And, Canon does not want anything that damages their carefully cultivated image. People do buy based on the brand they trust the most, but it is very easy to lose that trust, especially in today's internet age.
We don't know what if any damage the R5's negative publicity has done to Canon. But, we shouldn't just write it off because we don't think it is significant.