I figured they had 10K sales or so as the thing spread on the interweb like a wildfire. At a $1K loss per camera, that would have brought another 10,000 users to Sony. That is a significant number they would have to spend many, many millions of dollars to get. All these users would now spend the money on the lenses and accessories and would be generally happy with Sony. They would have to spin it and say, yes, we screwed up, but will make you happy. Go use our product and enjoy it! I, for one, would have kept one of the cameras on order for myself.
There is a problem with this scenario though, current users that paid top dollar would be pissed and the value of the camera would drop by few hundred dollars as the mistake cameras flood the market. With the new model on the horizon, it would probably never fully recover and it might even impact the new release's value.
The problem with honoring the price is, as mentioned, that it would cost them as much as $10MM to fulfill and might not really help keep the customers long term, but even if they lost some, I think many would stay.
If Cannon was smart, they would pick up on this and next sunday have the 5Ds at 90% off for 5-10 min. Then few months later another product and so on. The excitement generated by what happened was incredible! Selling some cameras on a lottery system would give them what Sony is going to lose. . .
pierre
p.s. my experience with Sony so far has been very poor. Not one piece of electronics I bought from them lasted as long as it should. They just seemed to be plagued by problems. As of right now, I don't seem myself by anything by Sony in the next decade or so and that could have been very different.
There is a problem with this scenario though, current users that paid top dollar would be pissed and the value of the camera would drop by few hundred dollars as the mistake cameras flood the market. With the new model on the horizon, it would probably never fully recover and it might even impact the new release's value.
The problem with honoring the price is, as mentioned, that it would cost them as much as $10MM to fulfill and might not really help keep the customers long term, but even if they lost some, I think many would stay.
If Cannon was smart, they would pick up on this and next sunday have the 5Ds at 90% off for 5-10 min. Then few months later another product and so on. The excitement generated by what happened was incredible! Selling some cameras on a lottery system would give them what Sony is going to lose. . .
pierre
p.s. my experience with Sony so far has been very poor. Not one piece of electronics I bought from them lasted as long as it should. They just seemed to be plagued by problems. As of right now, I don't seem myself by anything by Sony in the next decade or so and that could have been very different.
Upvote
0