Agreed - one possible application is artwork digitalisation. Another is product photography e.g. automotive. And yes, we've discussed here recently the option to merge pixel-shifted shots to produce a 45MP image with better colour. But these are very much niche usages, and as such would have virtually no impact on sales. The reality is that pixel-shift, (just like 8K) for 99% of users (OK I'm guessing), is just a marketing tool, something that they'll probably never use, but which makes them feel better just because it's there.Art photography would be a market.
My sister is a painter. Every so often, she has a pro photographer shoot her paintings. Static flat object, tripod, controlled lighting, and the time it takes the camera to take the extra photos is negligible. If the firmware would allow moving the sensor to align photo-sites of different colors to get better color reproduction, that makes the R5 that much more attractive compared to Sigma Foveon and medium format cameras.
It would make the same 45MP photos, no need for better lenses. It would produce four times the amount of photos, but would save time on color interpolation and handling moire, so it wouldn't necessarily take 4 times as long to process the images.
And, finally, target audience is probably small, but the price of firmware development is probably low enough for the extra sales to make a profit.
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