It's funny, I just wrote up an entire blog post about this very subject as a struggle to decide on a solid, mid-range, prosumer DSLR to replace my aging 60D.
http://dropslash.com/journal/2014/03/fire-the-canons/
It's not so much design changes that Canon really needs to get under control, it's their entire approach to the DSLR product line. They have been so wildly inconsistent and (pardon the pun) unfocused as of late that it's impossible to suss out a clear upgrade path through their offerings. They keep piling onto the low-end, completely cannibalizing their own offerings while not committing any kind of effort to the midrange, then ridiculously out-pricing the high-end next step with current the pro lineup.
There needs to be some serious thought given to direction and focus moving forward. i.e.
A better lineup might look like:
Prices listed as – Current (New)
Entry Level: (APS-C)
Wifi, Touch screens, 14-18mp, up to 5FPS, 3in screen, built in flash, full HD video, etc
[list type=decimal]
[*]T5 – $549.99 ($449.99) – Basic Entry Level.
[*]SL1 – $749.99 ($549.99) – Mid-Range Entry Level, small size.
[*]T5i – $849.99 ($649.99) – Advanced Entry Level. The step below Prosumer.
[*]EOS M – $599.99 ($399.99) – Mid-Range Entry Level, mirrorless, different lens system.
[/list]
Prosumer: (APS/-C)
Wifi, GPS, dual card, 18-24mp, 5+FPS, 3+in screen, 1/8000, 19+ AF points, advanced construction, etc
[list type=decimal]
[*]70D – $1199.99 ($1199.99) – Basic Prosumer APS-C. Logical upgrade from T5i.
[*]7D Mk.II – N/A ($1599.99) – Advanced Prosumer APS-C. Great 2nd body for Pros.
[*]6D Mk.II – N/A ($1899.99) – Advanced Prosumer APS. Great 2nd body for Pros.
[*]APS Mirrorless – N/A ($1499.99) – Mid-Range Prosumer APS, mirrorless.
[/list]
Professional: (APS)
Dual card, 18-34+mp, 6+ FPS, premium construction, serious hardware, etc
[list type=decimal]
[*]5D Mk.III – $3499.99 ($2799.99) – Primary APS Body, logical upgrade from 6D Mk.II.
[*]Large MP Studio N/A – ($3499.99) – Premier Studio APS Body.
[*]1D-X – $6799.99 ($5899.99) – Premier Field APS Body.
[*]1D-C – $11,999 ($9999.99) – 4K HDSLR
[/list]
There's room for adaptation and growth while still providing a clear path through each line. Even varying from this structure, it's better than the complete disaster they have on their hands right now.
http://dropslash.com/journal/2014/03/fire-the-canons/
It's not so much design changes that Canon really needs to get under control, it's their entire approach to the DSLR product line. They have been so wildly inconsistent and (pardon the pun) unfocused as of late that it's impossible to suss out a clear upgrade path through their offerings. They keep piling onto the low-end, completely cannibalizing their own offerings while not committing any kind of effort to the midrange, then ridiculously out-pricing the high-end next step with current the pro lineup.
There needs to be some serious thought given to direction and focus moving forward. i.e.
- DO redefine each consumer field, Entry, Prosumer, Professional to include 3 main bodies with room for a niche/outlier so they make sense for consumers, novice and experienced alike. Leave room for growth as bodies get discontinued and new ones are introduced.
- DO identify clear, defined, value for each body along a logical path for upgrading, with logical price points, both within the field and to another field.
- DO be innovative and future forward with hardware while continuing to add value via firmware.
- DO confidently price each body in line with the previous guidelines.
- DO NOT impose artificial restrictions and limitations, especially on hardware, out of unfounded upgrade cannibalization fears.
- DO NOT release constant minor iterative hardware updates.
A better lineup might look like:
Prices listed as – Current (New)
Entry Level: (APS-C)
Wifi, Touch screens, 14-18mp, up to 5FPS, 3in screen, built in flash, full HD video, etc
[list type=decimal]
[*]T5 – $549.99 ($449.99) – Basic Entry Level.
[*]SL1 – $749.99 ($549.99) – Mid-Range Entry Level, small size.
[*]T5i – $849.99 ($649.99) – Advanced Entry Level. The step below Prosumer.
[*]EOS M – $599.99 ($399.99) – Mid-Range Entry Level, mirrorless, different lens system.
[/list]
Prosumer: (APS/-C)
Wifi, GPS, dual card, 18-24mp, 5+FPS, 3+in screen, 1/8000, 19+ AF points, advanced construction, etc
[list type=decimal]
[*]70D – $1199.99 ($1199.99) – Basic Prosumer APS-C. Logical upgrade from T5i.
[*]7D Mk.II – N/A ($1599.99) – Advanced Prosumer APS-C. Great 2nd body for Pros.
[*]6D Mk.II – N/A ($1899.99) – Advanced Prosumer APS. Great 2nd body for Pros.
[*]APS Mirrorless – N/A ($1499.99) – Mid-Range Prosumer APS, mirrorless.
[/list]
Professional: (APS)
Dual card, 18-34+mp, 6+ FPS, premium construction, serious hardware, etc
[list type=decimal]
[*]5D Mk.III – $3499.99 ($2799.99) – Primary APS Body, logical upgrade from 6D Mk.II.
[*]Large MP Studio N/A – ($3499.99) – Premier Studio APS Body.
[*]1D-X – $6799.99 ($5899.99) – Premier Field APS Body.
[*]1D-C – $11,999 ($9999.99) – 4K HDSLR
[/list]
There's room for adaptation and growth while still providing a clear path through each line. Even varying from this structure, it's better than the complete disaster they have on their hands right now.
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