Canon’s corporate strategy for 2024 released

[Canon Rumors Guy]

2024 is shaping up to be a pretty big year for the world of Canon. We expect high-end gear for both the cinema and mirrorless lines this year. We already know that the EOS R5 Mark II and EOS R1 is coming, and there will definitely be more. Reading between the lines in the presentation,

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[roby17269]

Ok but what about the RF 35mm f/1.2L?

 

[Walrus]

Ok but what about the RF 50mm f/1.4 L USM IS TS MACRO DO Z?

 

[Del Paso]

Ok but what about the RF 35mm f/1.2L?

Cancelled!

 

[padam]

Canon standard strategy: kill Sony, kill Nikon
New for 2024, cinema strategy: kill RED

 

[davidhfe]

I will never understand how a company that markets to creative professionals makes presentations that look like they were done by a 14 year old who just pirated photoshop for the first time.

"whoa, I can make words that GLOW RED"

 

[Bonich]

Ok but what about the RF 35mm f/1.2L?

Take the Voigtländer 40mm 1.2 instead!

 

[Bonich]

I will never understand how a company that markets to creative professionals makes presentations that look like they were done by a 14 year old who just pirated photoshop for the first time.

"whoa, I can make words that GLOW RED"

It's a 13 year old with power point, no PS.

 

[bbasiaga]

Step 1: Collect underpants
Step 2: ???
Step 3: Profit!



Let's see what we get. I just want to hear about the R5 update and R1 already!

 

[roby17269]

Cancelled!

you, sir, are a repeated offender

 

[roby17269]

Take the Voigtländer 40mm 1.2 instead!

Does it AF on RF?
Jokes apart, I've never had a 40mm lens (not counting zooms). I guess I've never seen the point given there was always a 35mm available

 

[Del Paso]

you, sir, are a repeated offender

You are very welcome!
PS: Sorry

 

[Walrus]

Does it AF on RF?
Jokes apart, I've never had a 40mm lens (not counting zooms). I guess I've never seen the point given there was always a 35mm available

The Sigma 40 f1.4 Art in EF mount does AF on RF, with appropriate mount adapter, and it's the best AF std lens available for the R cameras atm

EDIT: a 40mm lens could be the perfect answer if someone has a dilemma between buying a 35mm that may feel a touch too wide and a 50mm that may feel a touch too narrow when deciding which is the std lens to use on a daily basis with FF

 

[[email protected]]

Six or seven lenses released per year last couple years, and their chart showing 2024 and 2025 appeared to set the columns at a constant growth rate; so that checks.

 

[Skux]

Ctrl+F "f/1.4"

0 results

WHY

 

[danfaz]

Ctrl+F "f/1.4"

0 results

WHY

f/1.2

 

[Navism]

I will never understand how a company that markets to creative professionals makes presentations that look like they were done by a 14 year old who just pirated photoshop for the first time.

"whoa, I can make words that GLOW RED"

Japanese version is better. Don't know which guy in Canon USA doing the English version.

 

[EricN]

Japanese version is better. Don't know which guy in Canon USA doing the English version.

*A few Virginia employees that got laid off raise their hands sheepishly*

 

[SnowMiku]

I'll be interested to find out more about an R7 II, and more RF-S lenses.

 

[SonicStudios]

Wonder what happen to the 1,1.5,2.0 Combo TC