unfocused said:
This doesn't mean that Canon will or can lower prices. It doesn't mean that the $2,400 figure for the 5DIII is right or wrong or that they haven't assigned that number to the cost of the camera. It means that it's a little crazy to try to say "this camera costs this much to make" and even crazier to say "Canon is ripping me off because this camera should only cost this much."
You're correct, thanks for expanding on the alleged $2400 price tag.
But I think there's still is a baseline price which includes just the manufacturing costs (parts (patent fees for ip, in-house and 3rd party parts), labor and shipping) without return of invest for r&d and setting up the whole assembly and without costs for supporting the whole Canon enterprise, including support & warranty.
This is the price the 5d3 will not drop under even if it's manufactured for 100 years. While it might be interesting how higher it's for the 5d3 vs. the 5d2, of course this has no meaning for real world consumer prices.