Canon 5D Mark III - Price Drop Details

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I think there is at least a possiblity the analogy to the C300 situation holds true here. It will all come down, as others have said, to the real world performance of this camera and its competitor. If the Nikon offering is close enough in performance, considering trade offs, pluses, minues etc., to the performance of the 5dMkIII, there is a big enough price difference to be a problem for Canon. We could see the price come down. If it sells, we're stuck.

Personally, I suspect that the situation with the 70-200 F2.8 IS II, which dropped about 10% from launch prices (2500ish to 2300ish, IIRC), will also apply to the 24-70 II, and (i hope) the 5dMkII. The prices are high, and given consumer confidence levels even higher. Maybe it will be in the form of rebates (like the deals to get the 70-200 down to around $2k for a short time), maybe a permanent drop. But I'm looking for something to happen. These wouldn't be the first tech products introduced with 'optimistic' pricing on the part of the manufacturer.

My original 5d still works, and I was ready to pull the trigger on the new one at $3k. $3500 is too much for me right now. I may wait it out and save up, I may choose to get the MkII on the used market and use it until the MKIV drives MKIII prices down, or may not buy anything. Luckily my old cameras still take great photos. But one thing is for sure: I will NOT switch to Nikon. ;)

-Brian
 
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Here is my take on it:
- In 2008 Canon released the 5D Mark II for $2699
- In 2012 Canon released the 5D Mark III for $3499 and dropped the price of the 5D Mark II to $2199
- Canon says they will continue to sell the II along the III (Just like what Nikon's doing with the D700 and D800)

In a way Canon is 'strategically' leaving the II in the market to compete with Nikon's full frame offering.
On a different front, Canon may have had a large number of the 21.1 sensors produced (for the II and left from the 1DsIII) and does not want to kill off the sale of the II. From a manufactures perspective it would be unjustified to release the III at $2699 or even $2999 because that would mean anyone who was in the market for the II will buy the III instead.

In terms of competition, if either of the two companies discontinue their lower end full frame offering (and hereby reduce the retail price of the higher end) the other manufacturer will follow suit.

So while the II may seem like a bargain, the III will ultimately replace it and should see its price dropped.

Not to forget that investment in the development of the the new 22.3MP sensor needs time to be paid back, hence early adopters will bare this cost and maybe placing this sensor in a different camera product altogether.

What Canon ought to do is crop this sensor to and put in a APS-C lightweight SLR as high quality low light 8.7MP camera with the AF/viewfinder of the 7D. I'd take 2.
 
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Warninglabel said:
I could see a price reduction, Canon needs a winner. I don't know how many people love this camera, but if you looking around the web, its getting slammed. There are some core canon folks defending it, but mostly unhappy people/Nikon fans posting. Which if, I was new to canon and researching this camera it would be moving me toward a different camera. You'll really never see posts in forums from happy people, unless they are helping someone.

"The Net" really isnt a very good guide to how sucessful a camera is going to be I'd say, on camera forums it tends to be those who didnt get what they wanted and fanboys of rival brands that shout the loudest, if you went by DPR espeically pretty much every camera would be a disapointing failiure.

My guess would be that prices drop a little quicker than the 5D mk2 though, the mk3 to me seems like a camera more focused on the professional market so I'd guess Canon believe that pro's who've been waiting for improved AF, FPS, ISO etc will buy even if it a bit more expensive. Even with the disasters in asia supply will probabley be better this time around as Canon likely have much higher expectations than they did with the somewhat supprizing sucess of the Mk2.
 
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From Canon Rumors Guy: It’s also rumored Canon will regulate the price of this camera starting in May. Which means, there will be a certain price point that a retailer cannot go below to sell the camera. This sort of regulation will also make such things advertising “free” things to bundle with the camera not allowed. This is good for retailers if true.

See my previous post on this thread. It looks like Canon may indeed be trying to protect and incentivize the dealer network.
 
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unfocused said:
From Canon Rumors Guy: It’s also rumored Canon will regulate the price of this camera starting in May. Which means, there will be a certain price point that a retailer cannot go below to sell the camera. This sort of regulation will also make such things advertising “free” things to bundle with the camera not allowed. This is good for retailers if true.

See my previous post on this thread. It looks like Canon may indeed be trying to protect and incentivize the dealer network.

Far be it from me to complain, but the last rumor that they'll be enforcing a minimum price, even on bundles, but I think that's going to shoot them in the foot. Price it how you have to make a profit, but not letting free-market take over makes me think that Nikon understands marketing better (not that I'm going to sell everything and transfer but still . . . ).

I honestly don't think it will help, it'll just just catalyze the 5DmkII market.
 
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dstppy said:
unfocused said:
From Canon Rumors Guy: It’s also rumored Canon will regulate the price of this camera starting in May. Which means, there will be a certain price point that a retailer cannot go below to sell the camera. This sort of regulation will also make such things advertising “free” things to bundle with the camera not allowed. This is good for retailers if true.

See my previous post on this thread. It looks like Canon may indeed be trying to protect and incentivize the dealer network.

Far be it from me to complain, but the last rumor that they'll be enforcing a minimum price, even on bundles, but I think that's going to shoot them in the foot. Price it how you have to make a profit, but not letting free-market take over makes me think that Nikon understands marketing better (not that I'm going to sell everything and transfer but still . . . ).

I honestly don't think it will help, it'll just just catalyze the 5DmkII market.

Nikon started enforcing the full msrp a few months ago.

In any event, there is a small markup on lenses and bodies, so sellers are very limited in any price reductions they make.
 
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I don't see any significant price drop for years... maybe not until the next 5D (mark IV or whatever) gets close to being released. Might drop about $100 by next year, but that's chump change. The Mark II came out at $2700, I think, and I bought one a year-and-a-half later for $2400.

However, I would guess that there's a reasonable chance that Canon will offer one of their rebates within a year or so - perhaps around the holiday season or early 2013 ???

I hope the glowing reviews and the specs for the 5D III live up to the hype. If so, the 5D III is definitely on my must have list. Just want to wait a while to justify the cost.
 
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1. When will Canon drop the price of the new 5D Mark III?
When the 5D Mark IV is released.

2. What price will it drop to eg. $2999

Depends on the exchange rate of the USD to JPY at that time. If it were 10JPY to $1USD, then the price would be $10,000.

3. Your thoughts

I think the 5D3 will be a great upgrade to the 5D2. The 5D3 samples at imaging-resource are great compared to the 5D2's. Check out the ISO3200 (and higher) samples... much better than the 5D2... and may even be better than the D4.

I think it is great that Canon let the images show the true upgrade from 5D2 to 5D3 rather than a bunch of specs and numbers, which is usually the easy path for manufacturers. It would definitely have been easier to just write a headline such as "The 5D3 has 3 times as many pixels as the 5D2".
 
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Mt Spokane Photography said:
dstppy said:
Far be it from me to complain, but the last rumor that they'll be enforcing a minimum price, even on bundles, but I think that's going to shoot them in the foot. Price it how you have to make a profit, but not letting free-market take over makes me think that Nikon understands marketing better (not that I'm going to sell everything and transfer but still . . . ).

I honestly don't think it will help, it'll just just catalyze the 5DmkII market.

Nikon started enforcing the full msrp a few months ago.

In any event, there is a small markup on lenses and bodies, so sellers are very limited in any price reductions they make.

Sorry; I meant the fact that they've got something at the $2500 price point that's FF. I guess we'll have to wait and see what happens in the next year; maybe the 5DmkII will live along side the mkIII as that "entry level FF" that's always rumored.
 
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x-vision said:
Here are my predictions:

$2999 this Christmas
$2499 next Christmas

The 5DIII will be in better supply than the 5DII, so the price drop will be quicker.

I think at most a $200 rebate @ Christmas. Based on the current demand, I think it will be just as come the Christmas season. As for $1000 off by next year, I think that's crazy. It makes no sense considering, the mark II has never been $1000 off and they will continue to sell it, there's no reason for Canon do drop the MK III by $1000 a year after launch. I guess that's wishful thinking, but not realistic.
 
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dilbert said:
Wait for the reviews.

If there are going to be any price drops, it will be after DxO and/or dpreview have reviewed it.

If the lack of DR is confirmed in production models and it becomes apparent that the 5D3 is roughly the same as a 5D2 for taking photographs then it is possible that cost conscious people will stop buying the 5D3 and buy the 5D2.

And cost conscious means people that aren't professional photographers because all those that are professionals will be able to factor it in to this year's capital expenses one way or another (and will get a VAT/GST refund on top of writing it off for tax purposes.)

So the buyer looking for a discount is going to have to wait...

I'm a pro and I prefer to be cost conscious! Less costs = more profit, even with tax refunds
 
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Rob Wiebe said:
Also, please take time to review the article that I linked above. The relationship between the yen and the usd is not likely to bring a price drop anytime soon. After the initial verified retail price there might not be much dropping. :(

with the rate of money printing in both the US and europe the price is more likely to go up if anything
inflation is a coming
 
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dilbert said:
Wait for the reviews.

If there are going to be any price drops, it will be after DxO and/or dpreview have reviewed it.

If the lack of DR is confirmed in production models and it becomes apparent that the 5D3 is roughly the same as a 5D2 for taking photographs then it is possible that cost conscious people will stop buying the 5D3 and buy the 5D2.

And cost conscious means people that aren't professional photographers because all those that are professionals will be able to factor it in to this year's capital expenses one way or another (and will get a VAT/GST refund on top of writing it off for tax purposes.)

So the buyer looking for a discount is going to have to wait...

I'm not a pro and I am function concious so I buy the body that I want (although I do take care of the pennies at the same time)
 
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x-vision said:
Here are my predictions:

$2999 this Christmas
$2499 next Christmas

The 5DIII will be in better supply than the 5DII, so the price drop will be quicker.

i don't think this can happen. if they drop the mark iii to $2500, that means the mark ii needs to be what, $1500?

what happens to the 7D then?

i don't think you'll see this camera sell for less than 3k until the mark iv comes out.
 
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There used to be a theory that FF cameras would come down in price, to the point where there would be no point in buying crop gear. The "crop is a stopgap until sensor manufacturing technology catches up" theory.

Now that the D800 and 5D3 prices are out, this doesn't seem to be the case.

FF is going high-end. We get a fancy sealed body, 100% viewfinder, top-notch autofocus. It doesn't look like we'll get a FF sensor in a Rebel-like body, selling to the masses at Bestbuy, any time soon.

Not passing judgement on this... just an observation.
 
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