Canon 5D mkIV
- Thread starter lucamart
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I read something over on Mike Johnson's blog about how conservative Canon is.
During the last steep downturn in the camera market (just prior to the advent of digital) Canon "stayed the course" and built solid, if not very exciting, products and waited for an "upturn." The strategy worked well for them and, yes, here they are sitting on top of the world as the #1 camera maker today.
Canon knows (as does everyone else in the business) that the market is experiencing yet another steep downturn. So what to do this time?
What I see Canon is once again "staying the course" by producing solid, if not very exciting, products. I see they're "hunkering down" to wait this out. I see they think video could be their salvation. I see they feel their lens selections are vast enough to provide something for everyone (and indeed, their lens selection is vast). I see they think pro-level cameras as "bling" might still sell big into the well-healed tourist/soccer-mom/NASCAR-dad market.
It's not clear to me how Canon will understand and use the integration of imaging technologies into the broader context of in-camera image processing, WiFi networking, and social media. I fear they're being too conservative and may be unwilling and incapable of expanding their business to include things that other manufacturers are already exploring.
The idea of "camera" is disappearing. Right before our eyes, I might add.
During the last steep downturn in the camera market (just prior to the advent of digital) Canon "stayed the course" and built solid, if not very exciting, products and waited for an "upturn." The strategy worked well for them and, yes, here they are sitting on top of the world as the #1 camera maker today.
Canon knows (as does everyone else in the business) that the market is experiencing yet another steep downturn. So what to do this time?
What I see Canon is once again "staying the course" by producing solid, if not very exciting, products. I see they're "hunkering down" to wait this out. I see they think video could be their salvation. I see they feel their lens selections are vast enough to provide something for everyone (and indeed, their lens selection is vast). I see they think pro-level cameras as "bling" might still sell big into the well-healed tourist/soccer-mom/NASCAR-dad market.
It's not clear to me how Canon will understand and use the integration of imaging technologies into the broader context of in-camera image processing, WiFi networking, and social media. I fear they're being too conservative and may be unwilling and incapable of expanding their business to include things that other manufacturers are already exploring.
The idea of "camera" is disappearing. Right before our eyes, I might add.
xps said:
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My body told me it was beyond time to switch. So, that's what I've done. I've already switched systems for all the studio/location/advertising/commercial work I do.
I do not miss the size, weight, or mass of the Old Beast (5D and the BIG L-glass). Though I have to say, I've hung on to a 7D/100-400L/70-200L for BIF and motorsports. For now, at least.
schmidtfilme said:
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Marsu42 said:
+1
Think just the same. Give me all those small adaptions and please do keep the mp increase low. I don't need 35mp or more.
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Tabor Warren Photography
I want to go shoot something with a Canon...
+1
Think just the same. Give me all those small adaptions and please do keep the mp increase low. I don't need 35mp or more.
[/quote]
I keep thinking the exact same thing. I think it's great that other camera companies are lining up high MP dslr's but I really would not care for one. We come back with 2-3K shots per wedding, and would take SO many advancements over high MP. Every time I hear about high MP cameras in the works, I keep thinking, please let that not be the 5D IV.
Cheers,
-Tabor
Think just the same. Give me all those small adaptions and please do keep the mp increase low. I don't need 35mp or more.
[/quote]
I keep thinking the exact same thing. I think it's great that other camera companies are lining up high MP dslr's but I really would not care for one. We come back with 2-3K shots per wedding, and would take SO many advancements over high MP. Every time I hear about high MP cameras in the works, I keep thinking, please let that not be the 5D IV.
Cheers,
-Tabor
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BozillaNZ said:
yes although add in 4k video (and not 4k that is really 1080p and waxy) and real 1080p 10bit 4:4:4.
But at a minimum what you say so at least it will be a total stills beast! even if one has to sadly go for Sony for video (instead of $$ on more Canon lenses).
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tayassu said:The 5DIV will never be a FF 7DII, that's what the 1D line is for... hope for DPAF in the 1DX II, but you won't find 10fps in the 5DIV (guess 7, with new processors and minimal higher MP count).
Disagree.
The 5DIII is already almost a full-frame 7DII. I don't mind a slower frame rate and don't consider that a crucial spec for being a full-frame 7DII. The 1Dx is definitely NOT a full-frame 7DII because it has an entirely different body.
If the 5DIV has everything the 7DII has (including dual pixel focusing) and is 6-7fps, that would make it a full-frame 7DII for me. If they add a few additions, that would be great too. I'd especially love a popup flash on it so I could get rid of my little Sunpak micro flash, which I don't really like.
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I'm guessing that the 5DIV will introduce an interchangeable viewfinder, similar to the ones used on the F-1 and F3 etc, except that one will be a normal high quality pentaprism, and the other an EVF.
With the pentaprism finder you could return to using interchaneable focusing screens on the 5 series by dropping the screen into the body when the prism is removed.
With the EVF, when fitted the mirror automatically locks up out of the way. A finder sliding in from the rear allows proper plug interface rather than contacts. DPAF on the sensor allows accurate focusing with the EVF in place. Primarily intended for video, but use it for stills if, as a child, you were done some serious injustice by a mirror, resulting in repeated accusations of 'flappy mirror' postings on CR.
With the pentaprism finder you could return to using interchaneable focusing screens on the 5 series by dropping the screen into the body when the prism is removed.
With the EVF, when fitted the mirror automatically locks up out of the way. A finder sliding in from the rear allows proper plug interface rather than contacts. DPAF on the sensor allows accurate focusing with the EVF in place. Primarily intended for video, but use it for stills if, as a child, you were done some serious injustice by a mirror, resulting in repeated accusations of 'flappy mirror' postings on CR.
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Sporgon said:
I doubt if such a cool feature would ever be in anything but a 1 series, just like every other Canon camera with interchangable viewfinders has only been in the top of the line cameras.
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privatebydesign said:
That's true, but I come across 5 series being used for video more than 1 series, but you are most probably right about keeping this feature, should it materialise, in the 1 series.
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Sporgon said:
I could easily see that kind of thing in a 1DC MkII, and therefore a 1DX MkII, the 1DC did surprisingly well, well much better than us stills shooters with $6,000 cameras would think, and has a very good reputation for its size capabilities and price.
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privatebydesign said:
Let's hope it doesn't give Canon ideas about raising the next 1Dx price ! ;D
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Sporgon said:
In this case, I doubt it - a friend of mine is working at the movies, and video/film gear simply is in another ballpark completely than basic stills shooting. That's because for video, there's so much more required costing lots of $$$.
The value of the cameras and lenses he's used to work with makes the 1dc's price sound like a disposable Fuji Quicksnap. Reminds me of reports that studios use the 7d as a crash cam for some split seconds of footage, destroying them in the process
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