Canon Direct is offering $100 off on new 100-400 pre-order for short time.

Mar 1, 2013
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http://shop.usa.canon.com/shop/en/catalog/lenses-flashes/telephoto-zoom-lenses/ef-100-400mm-f45-56l-is-ii-usm

Free overnight shipping as well. Check it out quick as it might end soon. Get it direct!

The only caveat is they do collect sales taxes. I would end up paying US$2 more but still get overnight shipping.

They claim delivery is to start on December 29, 2014.
 
The $100 discount shows up at checkout. Try it, you can always back out.
It's a general offer on all sales. I bought a BG-E16 and an LP-E6N from them and the discount was proportionate. There's also a special offer code for 15% more off but, unfortunately, it does not include cameras or lenses.
Yes, I would have to pay taxes as well. Now, if we lived in Montana or Oregon, it would probably be worth it.
 
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Lens Hood

They do that for some reason. It's very perplexing at times. Just ignore that.
The hood is included with the lens. You just have to get used to the way the Canon site works.
It's an accessory listing and very confusing if you're not aware that it is included with the lens.
 
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Usually, but not always, B&H, Adorama, and other retailers follow up with the same discount Canon gives, as they don't want to lose sales ... so, watch for it before you commit - because the retailers collect no tax (unless NY) and ship free.

IF you buy from retailer - you will (maybe) save the $100 and no tax, and free shipping -- so, a better deal if the retailers follow soon. Worth the wait to see, as you won't get the lens any earlier.

Tax runs roughly $150, and this is a USA offer only. Limit ten per customer -- HA, I bet anyone that ordered TEN could get more than $100 off each. :)
 
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sanj said:
Does anyone remember any time in the past there was a discount on a lens even before it started shipping?

CanonUSA did mess up when the 16-35 f/4 IS was announced. It was offered directly with a 10% discount for a short period of time. I thought Canon would cancel my preorder because it was a mistake, but they honored it.

2200 seems a bit high for a lens that is not a primary lens for a lot of people. And given the effective price reduction of the 24-70 f/2.8 II, 24-70 f/4 IS ($1500 at launch, really?) and 16-35 f/4 IS, people have caught on that there is a large premium for the early adopter. And how does it compare versus the Tamron 150-600 and the new Sigmas? I'm waiting for the reviews, but even the Canon comes out favorably, I'll probably wait for a year for the price to settle a bit.
 
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Well, at least the ship date makes me worry less about the delay on my own pre-order. Initially they stated early December, but it's been pushed back to end of December... wondered why that was. Now I think the 29th is official release date?
 
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I agree on everything above...

- If you buy from Canon, you'll pay $150 or more on sales tax regardless of a discount, so buy from other sellers.
- Buying early assures you of paying the highest price the lens will probably ever be in its life.
- $2200 is a lot for the lens. Just like it was a lot for the 70-200 v2 and 24-70 v2. (Now look at them.)
- The Hood does come with the lens.
- This lens should be a big winner if it follows the track record of the previous v2 lenses released in the last couple years.

And I assume everyone noticed that the zoom and focus rings are reversed on this lens just like they reversed them on the 70-300L. :-\ Must be the 'new normal' for Canon now. Dang! That drives me nuts. I love holding the 70-200 with the tripod collar on my palm and using one finger to zoom the 70-200 just like butter. 8)
 
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RustyTheGeek said:
I agree on everything above...

- If you buy from Canon, you'll pay $150 or more on sales tax regardless of a discount, so buy from other sellers.
- Buying early assures you of paying the highest price the lens will probably ever be in its life.
- $2200 is a lot for the lens. Just like it was a lot for the 70-200 v2 and 24-70 v2. (Now look at them.)
- The Hood does come with the lens.
- This lens should be a big winner if it follows the track record of the previous v2 lenses released in the last couple years.

And I assume everyone noticed that the zoom and focus rings are reversed on this lens just like they reversed them on the 70-300L. :-\ Must be the 'new normal' for Canon now. Dang! That drives me nuts. I love holding the 70-200 with the tripod collar on my palm and using one finger to zoom the 70-200 just like butter. 8)

I believe that the reversed control rings is due to the rear focus design. It improved IQ enough that it was worth having to swap positions. I doubt if we will see this except for telephoto zooms. Its also difficult to design for a TC with that moving rear element, but they did it.
 
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