Canon EF 24-70 f/2.8L II [CR2]

[Radiating]

Here's a brilliant idea. Why not let the consumer decide? Release BOTH the 24-70mm II and bulky and heavy 24-70mm IS side by side. This worked amazingly for the 70-200mm line.

 

[Radiating]

the good thing is no IS & keeping external zoom shouldn't mean a dramatic price increase.

Pure, unfettered optimism. The 70-200mm f/2.8L IS II was the same basic physical design as its predecessor (internal zoom, with IS), and still Canon managed to set an MSRP that was a 32% premium over the original (translating to >$1800 for the 24-70mm II).

Actually if you adjust for inflation and exchange rate both lenses cost the exact same price. In fact Canon has charged the exact same price with almost no variation for every lens they have upgraded since the 80's. The lens will cost the same at intro no matter what, profit per lens will instead vary, though total profit is the goal.

I'm sure total profit would be higher with IS and the same weight and size but would be lower if it is too bulky, IS is not very expensive at all. Still it can't hurt to release both with a higher profit margin on the IS. Say $2000 for the regular and $2700 would work from my research into the cost of IS on Canon's end.

 

[Jim K]

Less heavy & shorter is very nice.
And what about the IQ and other possible improvements?

Shorter and lighter would be very nice, after a day walking about with the current 24-70mm on a gripped 5DmkII hanging off my neck I feel some aches and pains...maybe I just need to work out more :

if by "hanging off my neck" you mean you're using a conventional neck strap for that kit, your neck and back would thank you greatly if you moved to a sling strap like Black Rapid or one of it's competitors. I can carry my gripped 7D/70-200 2.8 with an R-Strap for hours with no discomfort.

+1 My RS7 is easily one of the best purchases I've made. Get any R-Strap and weight won't be an issue anymore. If you still have troubles getting the camera up to your face, then you may need to work out a little

I carry my 100-400 on a Black Rapid 7. Very nice, much "lighter" and it doesn't bang into the tripod like it did on a regular neck strap.

 

[Mt Spokane Photography]

Based on rumors over the years, Canon has yet to find a design that users really like, but then, I never liked the five copies of the existing 24-70mm L that I had.

I certainly hope they can come up with one that is better and lighter.

 

[DzPhotography]

I'm sick of this rumor too, I'm gonna order the current version next Friday, it's back in stock

 

[xROELOFx]

Less heavy & shorter is very nice.
And what about the IQ and other possible improvements?

Shorter and lighter would be very nice, after a day walking about with the current 24-70mm on a gripped 5DmkII hanging off my neck I feel some aches and pains...maybe I just need to work out more :

if by "hanging off my neck" you mean you're using a conventional neck strap for that kit, your neck and back would thank you greatly if you moved to a sling strap like Black Rapid or one of it's competitors. I can carry my gripped 7D/70-200 2.8 with an R-Strap for hours with no discomfort.

+1 My RS7 is easily one of the best purchases I've made. Get any R-Strap and weight won't be an issue anymore. If you still have troubles getting the camera up to your face, then you may need to work out a little

I carry my 100-400 on a Black Rapid 7. Very nice, much "lighter" and it doesn't bang into the tripod like it did on a regular neck strap.

agreed, i use it with my 2.5 kg 300 f/2.8 + 1.4x + 7D (while i have a big backpack on my back) without any problems.

 

[Dylan777]

For me...I don't care about the size, weight and cost... I would like to buy the internal zoom f2.8 IS - Can't be more than 70-200mm f2.8 IS II

 

[whatta]

Less heavy & shorter is very nice.
And what about the IQ and other possible improvements?

Shorter and lighter would be very nice, after a day walking about with the current 24-70mm on a gripped 5DmkII hanging off my neck I feel some aches and pains...maybe I just need to work out more :

if by "hanging off my neck" you mean you're using a conventional neck strap for that kit, your neck and back would thank you greatly if you moved to a sling strap like Black Rapid or one of it's competitors. I can carry my gripped 7D/70-200 2.8 with an R-Strap for hours with no discomfort.

+1 My RS7 is easily one of the best purchases I've made. Get any R-Strap and weight won't be an issue anymore. If you still have troubles getting the camera up to your face, then you may need to work out a little

I carry my 100-400 on a Black Rapid 7. Very nice, much "lighter" and it doesn't bang into the tripod like it did on a regular neck strap.

I will try out this Black Rapid stuff too, seems to be a resonable investment, thanks for the tip.

 

[KHAWACHEN]

Thought I share my BlackRapid setup.
7D + 70-200 2.8 mk2 on BlackRapid RS-Sport 2 strap

Less heavy & shorter is very nice.
And what about the IQ and other possible improvements?

Shorter and lighter would be very nice, after a day walking about with the current 24-70mm on a gripped 5DmkII hanging off my neck I feel some aches and pains...maybe I just need to work out more :

if by "hanging off my neck" you mean you're using a conventional neck strap for that kit, your neck and back would thank you greatly if you moved to a sling strap like Black Rapid or one of it's competitors. I can carry my gripped 7D/70-200 2.8 with an R-Strap for hours with no discomfort.

+1 My RS7 is easily one of the best purchases I've made. Get any R-Strap and weight won't be an issue anymore. If you still have troubles getting the camera up to your face, then you may need to work out a little

I carry my 100-400 on a Black Rapid 7. Very nice, much "lighter" and it doesn't bang into the tripod like it did on a regular neck strap.

I will try out this Black Rapid stuff too, seems to be a resonable investment, thanks for the tip.

 

[BornNearDaBayou]

I like the current 24-70. It is so damn heavy though!! I hear the older 28-70L was/is an amazing piece of glass. On par with Nikon's 28-70. I have had two of the current 24-70's, but always traded or sold for other gear.

One was sold to furnish me with the 35L. I haven't looked back since. I do not believe we will see IS on the new 24-70. It would jack up the price to close to $2k. The market for that as a kit lens would be slim.

 

[Loswr]

I do not believe we will see IS on the new 24-70. It would jack up the price to close to $2k.

I think Canon will have no problem jacking the price of a 24-70 II up close to $2K even without IS...