Canon EF-M 28mm f/3.5 IS STM Macro on the Way

This statement at the end of their product release got me.

"A firmware update will be released at the end of May for the EOS M3 and EOS M10 which will help you take full advantage of the AF speed capable when shooting movies with the EF-M 28mm f/3.5 Macro IS STM."

I wonder why no firmware update/release for the M2. It was my understanding that the M10 and M2 are the same internally when it came to sensor and AF - only that the M10 had the Digic6 processor.

I'm wondering why the M10 can handle more "AF speed" whilst the M2 can't? Is the M2's DiGiC processor too slow to handle AF at a higher speed?
 
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Putting the patents and rumors together, these are the EF-M lenses that will get released in 2016/2017:

15 mm f/2
28 mm f/3.5 macro HIS (done)
35 mm f/1.8
9-18 mm f/3.5-4.5
16-80 mm f/2-6
50-300 mm f/4.5-5.6 DO

Previously, we have the following EF-M lenses:
22 mm f/2
11-22 mm f/4-5.6 IS
18-55 mm f/3.5-5.6 IS
55-200 mm f/4.5-6.3 IS

So, by the end of 2017, we should have at least 10 EF-M lenses.
 
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rrcphoto said:
and it's out!

300 USD.

61x46mm and 130g - the lightest and smallest 1:1 macro for a regular ILC camera. even flips and goes to 1.2x magnification!

lights you can have left or right one on, or both, and two levels of brightness.
includes the lens hood!
Wow! (price) And wow! (weight) And wow! (1.2x mag) And wow! (functionality of included light)
For EOS-M this one looks pretty interesting.

But Canon will stay not innovative. ;D
 
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To date 5 EF-M lenses have been released:
22 mm f/2 STM
11-22 mm f/4-5.6 IS STM
15-45 mm f/3.5-6.3 IS STM
18-55 mm f/3.5-5.6 IS STM
55-200 mm f/4.5-6.3 IS STM

plus today's announcement:
28 mm f/3.5 macro HIS (done)

Woody said:
15 mm f/2
35 mm f/1.8
9-18 mm f/3.5-4.5
16-80 mm f/2-6
50-300 mm f/4.5-5.6 DO

So, by the end of 2017, we should have at least 10 EF-M lenses.

I expect only 1 more EF-M for 2016 ... maybe 50-300 DO. 2017 ... ?

Of all the patents floating around, I'd only be somewhat interested in 35/1.8.
What I am really waiting: an ultracompact, moderately fast EF-M 80/2.4 IS STM portrait tele. Even f/2.8 would be fine, if it is really small and usable fully open.
 
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There seems to be some kind of extension for the donkey pe.... in the package:


This is not fair... since weeks I try to convince myself that I hate my M3 but the 11-22mm prevents any success, now this lens will make it even harder.
 

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Forgot to mention this two comments

  • Two curved flash units surround the front element of the lens, with the ability to illuminate both simultaneously, or one at a time. Users are also able to adjust the brightness of the Macro Lites between “bright” and “dim” settings.
  • Hybrid IS, the same feature as found on Canon EF 100mm f/2.8L Macro IS USM Lens, helps reduce camera shake for enjoyable handheld photography.

from the anouncement
 
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Re: New EF-M Lens registered in Russia

Frodo said:
If a new prime, why so close to the solitary 22mm.

Incidentally, for those 'concerned' that the FL is close to the 22mm, consider that:

[list type=decimal]
[*]Canon offers both 24mm and 28mm f/2.8 IS primes, and those are even closer
[*]22mm to 28mm is 27% longer, nearly the same as the difference between 300mm and 400mm
[*]The 28/3.5 Macro has IS, the 22/2 doesn't
[/list]

In any case, the lens is official and supposed to be released at the end of June. While a certain failure in the AvTvM Universe™, out here in the real world this is likely to be a very popular lens – I bet it will spur people to buy into the EOS M system.

While it's a small demographic, I bet this will be really popular with dentists/orthodontists and other medical professions where close-up documentation is important.
 
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Re: New EF-M Lens registered in Russia

neuroanatomist said:
While it's a small demographic, I bet this will be really popular with dentists/orthodontists and other medical professions where close-up documentation is important.

As well as photographers specializing in army man / action figure environmental portraiture.

- A
 
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aussielearner said:
This statement at the end of their product release got me.

"A firmware update will be released at the end of May for the EOS M3 and EOS M10 which will help you take full advantage of the AF speed capable when shooting movies with the EF-M 28mm f/3.5 Macro IS STM."

I wonder why no firmware update/release for the M2. It was my understanding that the M10 and M2 are the same internally when it came to sensor and AF - only that the M10 had the Digic6 processor.

I'm wondering why the M10 can handle more "AF speed" whilst the M2 can't? Is the M2's DiGiC processor too slow to handle AF at a higher speed?

My guess is that they only update the powershot based firmware. The M1 and M2 used an EOS based firmware, the M3 and M10 use a powershot based firmware.
This is one of the reasons why I hold on to my M1, the lack of hotshoe on the M10 is another.
 
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koenkooi said:
This is one of the reasons why I hold on to my M1, the lack of hotshoe on the M10 is another.

+1, reasons I bought the M2 when my M died, instead of the M3 which had been out for a while and was avaiable in the US (vs. the M2 which I had to buy internationally).
 
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ritholtz said:
If you are already married, waste of money I guess.

https://www.youtube.com/watch?v=8v5gS7J1ohM

Worth noting that in the part of the video set a couple of years from now they're still using the same prime on the same body - doesn't bode well for the future of the M-mount!
 
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d said:
ritholtz said:
If you are already married, waste of money I guess.

https://www.youtube.com/watch?v=8v5gS7J1ohM

Worth noting that in the part of the video set a couple of years from now they're still using the same prime on the same body - doesn't bode well for the future of the M-mount!

I would respectfully disagree. It indicates that the camera and lens were built to last and that the couple were so satisfied with the performance that they felt no need to upgrade. Of course it could also mean that having a child is so damn expensive that they couldn't afford to.
 
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brad-man said:
I would respectfully disagree. It indicates that the camera and lens were built to last and that the couple were so satisfied with the performance that they felt no need to upgrade. Of course it could also mean that having a child is so damn expensive that they couldn't afford to.

Both good points!
 
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brad-man said:
It indicates that the camera and lens were built to last...

Yeah, my first thought on seeing that was that their hypothetical M10 lasted a lot longer than my actual M, which died for no apparent reason (I replaced it with an M2, which was only $20 more than Canon USA's flat-rate repair fee for the EOS M).
 
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d said:
ritholtz said:
If you are already married, waste of money I guess.

https://www.youtube.com/watch?v=8v5gS7J1ohM

Worth noting that in the part of the video set a couple of years from now they're still using the same prime on the same body - doesn't bode well for the future of the M-mount!

That's because they don't want to fuel speculation on what the M8 looks like!
 
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neuroanatomist said:
brad-man said:
It indicates that the camera and lens were built to last...

Yeah, my first thought on seeing that was that their hypothetical M10 lasted a lot longer than my actual M, which died for no apparent reason (I replaced it with an M2, which was only $20 more than Canon USA's flat-rate repair fee for the EOS M).
Another proof that the big company has forced us into a " throw away society ".
 
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Rocky said:
neuroanatomist said:
brad-man said:
It indicates that the camera and lens were built to last...

Yeah, my first thought on seeing that was that their hypothetical M10 lasted a lot longer than my actual M, which died for no apparent reason (I replaced it with an M2, which was only $20 more than Canon USA's flat-rate repair fee for the EOS M).
Another proof that the big company has forced us into a " throw away society ".

True, although I haven't thrown it away just yet... ;)
 
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