Yup. If you read between the lines, they are saying, “we are releasing a strategic new camera at the risk of cannibalizing ourselves so that others do not cannibalize us instead.”Mikehit said:Maybe I missed it, but I am not sure what they mean by 'strategic'. This can mean one of two things:transpo1 said:Hey, I’m not saying they moved only because of 4K but it’s certainly one of the factors if they’re including it in the M50.
In fact, if you read the post, it’s essentially about launching a “strategic” new camera at the risk of cannibalizing themselves. So pretty much spot on.
It’s a strategic move to play defense to MILC competitors (whom they must fear) and an offensive move to snap up money.
Yes, with 4K as a big factor.
- a spoiler to make anyone thinking about moving to Sony think twice about it
- a marker round which future mirrorless will be developed
Canon may in the short term concentrate on DSLR for their high end models (7D/5D/1Dx) and mirrorless a level below that.
Even though they are #2 (by some accounts) in MILC- and some people make lots of noise about that- it’s clear this is what’s happening- they are scared of not being #2 and want to cash in on the mirrorless wave.