HTML:
It appears Canon will be shifting a lot of focus to the mirrorless segment in very near future, and claim the EOS M50 is a step in that direction according to a report from the Nikkei Asian Review.</p>
<blockquote><p>TOKYO — <a class="mwMoTrg" href="https://asia.nikkei.com/Company/05DZHY-E" target="_self">Canon</a> will shift more of its focus to mirrorless cameras, a change in strategy spurred by sharp growth in the market.</p>
<p>The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.</p>
<p>Canon said Monday that it will release an entry-level mirrorless camera next month. The product is positioned as “a strategic model” for mirrorless cameras, according to Masahiro Sakata, president of Canon group member Canon Marketing Japan.</p>
<p>Canon hopes that the new product will attract demand from families, including mothers who enjoy taking pictures of their children.</p>
<p>A latecomer to the mirrorless market, Canon released its first model in 2012 under the EOS M brand. The company held 23% of the domestic market for these cameras in 2017, ranking second behind Olympus. It aims for the top spot with the new offering.</p>
<p>With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.</p>
<p>The Japanese market for interchangeable lens cameras recorded a 10.1% drop in sales for SLRs last year while mirrorless varieties soared 29.2%. Mirrorless cameras also account for half of the interchangeable lens market in Hong Kong, Taiwan and Singapore. <a href="https://asia.nikkei.com/Business/Companies/Canon-king-in-SLR-cameras-makes-inroads-into-mirrorless">Read the full article</a></p></blockquote>
<span id="pty_trigger"></span></p>