Okay I'll admit I am crazy enough to put this analysis together. Then again after a year of retire (from Director of Marketing Analytics at a major CPG company) I miss number crunching.
Glad to share the data, I am sure that there a few items I missed. Right now all I am interested in is the top line. When I went deeper into the data, I found that older lens (2006 and early) had lower cost per pound $750 versus more current lenses $1,200. Lots of reasons for this - could be new lenses are more technologically advanced and harder to manufacture, include more expensive glass and metals, harder to raise prices than introduce a new product at a higher price point ...
Glad to share the data, I am sure that there a few items I missed. Right now all I am interested in is the top line. When I went deeper into the data, I found that older lens (2006 and early) had lower cost per pound $750 versus more current lenses $1,200. Lots of reasons for this - could be new lenses are more technologically advanced and harder to manufacture, include more expensive glass and metals, harder to raise prices than introduce a new product at a higher price point ...