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Canon Mirrorless Sooner than Expected? [CR1]

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Canon Rumors

Who Dey
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Jul 20, 2010
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<strong>More vague information


</strong>Canon’s entry into the mirrorless market could be coming sooner than later. It’s suggested we could see an initial announcement before the summer, with another model announced in September.</p>
<p>With anything Canon at the moment, dates for release of existing products and future products are nearly impossible to nail down. Even people that always know, don’t know in 2012.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>
 
I don't get it with the retro styling...
Give me a camera in the most ergonomically comfortable package. Not a slim box with rounded corners circa 1940.

Is that really the best shape for a mirrorless camera?
 
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I think they need to release it. They have access to marketing information, and can't help but see that last year 14% of sales were mirrorless, and the percentage is climbing rapidly, while point and shoot sales is in the dumps.

I'm pretty sure they have a design ready, its likely more a matter of setting up a factory, tooling, etc for high volume production.
 
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Mt Spokane Photography said:
I'm pretty sure they have a design ready, its likely more a matter of setting up a factory, tooling, etc for high volume production.

Probably not, engineering companies rarely invest anything in a new product until they intend to produce it. Everything costs money, marketing, R&D especially, and the R&D required for a production line (test, tooling, production bugs) Including prototype runs and R&D investment I could easily see a 4-10 million dollar investment for a new line like this.

I wonder what they would do - a new lens line surely, metal bodies and styling like the S100?
 
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outsider said:
I don't get it with the retro styling...
Give me a camera in the most ergonomically comfortable package. Not a slim box with rounded corners circa 1940.

Is that really the best shape for a mirrorless camera?

I kind of like it. I especially like what Olympus did with the OM-D and the optional grips. I hope they do the same thing and not go the route Nikon did with their mirrorless cameras.
 
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FunPhotons said:
Mt Spokane Photography said:
I'm pretty sure they have a design ready, its likely more a matter of setting up a factory, tooling, etc for high volume production.

Probably not, engineering companies rarely invest anything in a new product until they intend to produce it. Everything costs money, marketing, R&D especially, and the R&D required for a production line (test, tooling, production bugs) Including prototype runs and R&D investment I could easily see a 4-10 million dollar investment for a new line like this.

I wonder what they would do - a new lens line surely, metal bodies and styling like the S100?

Canon is not a engineering company, they are a manufacturing company.

They patented a lens adapter for the EF lenses to a new small design over a year ago, and I'd certainly bet they have been testing prototypes. That lens adapter had to fit in with a lens design!

Canon invests a ton of money into R&D every year, more than most.

A 4-10 million investment is a really low estimate, they will spend more than that on advertising. Just tooling and factory setup for new lenses would eat that up in short order.
 
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Canon mirrorless?
I for one know exactly what it will be: a sorry little G1X-style box with the same sorry G1X-sensor and its sorry 4:3 not-even APS-C format and a sorry sluggish GX-1 AF System one version with a sorry poor EVF and one version witout EVF and a sorry 18-55/f3.5-5.6 kit lens ... I already hate it, before it is even announced. So sorry, Canon ... I will not buy it.
 
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