Darkly said:
Many arguments here are missing a major point, and that is Sony's proven ability to enter a given field and dominate it before the well-established players can play catchup. Look at the PlayStation. Sony wanted a slice of the videogame market that was pretty much owned by Sega and Nintendo, and after a failed partnership with Nintendo they entered the market alone with a piece of hardware that was significantly more powerful than competitors' offerings, bolstered by some very savvy marketing.
Betamax, memory stick micro card, DAT, minidisc...
Darkly said:
Nikon made a very smart move by partnering with Sony, leveraging Sony's R&D and their quick turnaround on silicon fabrication.
So why did Nikon stop using Sony sensors?
Darkly said:
The A7R's failings essentially come down to ergonomics but the fundamental imaging technology is already in place, and the A7R's word-of-mouth reputation is a powerful thing.
And part of the reputation is that Sony is poor when it comes to ergonomics. And that is why a significant number of Sony converts end up gong back to Canon/Nikon, or at the very least own both for different uses.
Doesn't it concern you that even after all this time Sony are STILL getting the ergonomics wrong? People don't buy a sensor, they buy a functional camera that makes taking pictures easy, in a body that they enjoy using. So many Canon-is-doomed merchants fail miserably to understand that (including yourself it seems).
To be blunt, any Canon/Nikon/Sony camera will give images that will satisfy a vast majority of users for all they photos. The difference is then down to reputation and how they enjoy using the camera - and that is where Sony often falls down.
Darkly said:
So, I think Canon either need to follow the same technological direction as Sony/Nikon to achieve similar noise and dynamic range figures,
They're pretty close.
You are making the classic error of saying Canon have to do it NOW. Fact is, Sony are ahead of the market. By the time the market really starts moving, Canon will be equal on technology, probably delivering what the market wants.
Darkly said:
a (possibly controversial but still interesting) attempt to differentiate themselves by buying or licensing technology from Foveon. Sigma made a dog's dinner of the technology with poor camera design but the end results were undeniably good, potentially miles ahead of conventional sensors equipped with Bayer filters. Just imagine Canon optics and ergonomics mated with a Bayer-free sensor, a sensor where every photosite captures full RGB information. That could be something special indeed. Foveon sensor tech offers a greater technological step forward than on-die A/D convertors and buffer memory etc. that are giving Sony the current edge.
Sigma has issues beyond camera technology - the Foveon sensors as they stand have limitations in general compared to Bayer technology.
The title of this thread is how canon 'must hurry up'. You, and almost everyone else who holds this view, have failed completely to explain why they must hurry up. Canon has closed the gap significantly in the last 2 years, and it seems with every new generation Canon get closer but Sony are making incremental changes.
Unless there is a significant leap in sensor technology I can't see how Sony can make a jump that will widen the gap again. And if it needs a leap in technology I bet Canon is as well placed as Sony is to develop it.
Yes, Canon need to develop more but the absolute need to catch up with Sony in the next year (or even three years) is vastly overplayed.