I'm suspect the "Off-camera shoe cord OC-E4A: $180" is an error (translation or otherwise). Seems very unlikely both in terms of cost and as a product to launch alongside this camera. I'm the R100 will not have an EVF (M6II/vlogging form factor) and I think this is a $180 external EVF for the hotshoe, which makes sense in terms of both price and launch strategy. I suppose the R100 could lack a popup flash and this could be a small/cheap flash like the 90EX. Or maybe even something new, an off-camera constant light source for video powered via the multifunction shoe. Time will tell, maybe Canon thinks there's a need for an off-camera cord despite the fact that there's not even an available flash for the new multifunction shoe, since they have delayed shipping the EL-5 until the end of June.