Canon USA increasing prices on select RF and EF lenses

Canon Rumors Guy

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Jul 20, 2010
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Due to the ongoing pandemic and manufacturing challenges, Canon USA has increased pricing on select RF and EF mount lenses. Some dealers may still be selling these items at the previous prices until they deplete their stock purchased in the past.

RF 24-105mm F4 L IS USM now $1299.00 — a $200 increase
RF 70-200mm f/4L IS USM now $1799.00 — a $200 increase
RF 100-500mm F4-7.1L IS USM now $2899.00 — a $100 increase
RF 600mm F11 IS STM now $799.00 — a $100 increase
RF 800mm F11 DO IS STM now $999.00 — a $100 increase
EF 16-35mm f/4L IS USM now $1299.00 — a $200 increase
EF 24-105mm f/4L IS II USM now $1299.00 — a $200 increase
EF 35mm f/1.4L II now $1999.00 — a $200 increase
EF 70-200mm f/4L IS II USM now $1499.00 — a $200 increase
EF 85mm f/1.8 USM now $499.00 — a $80 increase
EF...

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Lenscracker

Old Prospector from 1944
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Jun 28, 2013
58
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Bucksnort, Ohio
I just ordered the lens hood and Kirk L-bracket for the RF 800mm f/11yesterday. Today I decided from whom I would order the lens and the price has increased by 100$. That includes the lenses already in inventory at the vendors. This really sux. Talk about profiteering, this is it.
 
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JordanCS13

EOS R5 | R6
Aug 1, 2020
30
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www.admiringlight.com
This bites. Was planning on getting an 800/11 at some point, but at $1,000 it's harder to justify. The price on the 70-200/4L is just insane now. $1,800 for an f/4 telezoom? Just a bonkers price.
 
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Del Paso

M3 Singlestroke
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Aug 9, 2018
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Stop crying!
RF 24-105s price in Europe is around $1700 !
2 Years ago, I bought mine, brand-new, after Canon cashback, for about $850. No comment.
And stupid me was hoping for the usual price.drop !:ROFLMAO:
 
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neuroanatomist

I post too Much on Here!!
CR Pro
Jul 21, 2010
27,247
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I'm fortunate that I bought the RF 100-500 before the last price increase, it's $200 more expensive now and still just as hard to find. Also fortunate that I either already have or have no interest in buying any of the lenses on the list.
 
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degos

EOS RP
Mar 20, 2015
427
369
So will the prices return to their previous levels when the "challenges" have been overcome?
 
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scyrene

EOS R6
Dec 4, 2013
3,005
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UK
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I noticed the RF800 retailing in the UK for £1099 recently, when previously I'd seen it for £999. There's definitely a psychological barrier at a thousand! And I was hoping it would come down in price (though I've seen it for less occasionally).
 

Del Paso

M3 Singlestroke
CR Pro
Aug 9, 2018
1,690
1,929
It will now depend on us.
If we keep on buying, high prices will remain. If we buy less, or far less, things could be changing...
Of course, pros who actually need new lenses, are in a different situation.
 
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Jan 10, 2020
36
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just like everything else that has risen in price these prices are now THE PRICE. These will not come back down unless sales fall off a cliff and then there will be some adjustment.
The problem is Canon are pricing these now at price points that there are very competitive arguably better placed 3rd party alternatives.
 
Oct 31, 2020
288
374
Well, there is the next price shock...
I´m glad I got the RF 100-500mm at its original price point. I don't expect that lense price to come in the next five years...
Looking back, getting the RF24-105mm F4 as a kit lense when I bought my R with additional 10% and Cashback was absolute steel.

Now, prices are absolutely insane. I intended to get the RF 14-35mm F4 but in Germanys it is 2.049$ (including sales tax) and I am expecting another raise. So, it leaves me with three opportunities:
- not use an UWA lense
- RF 16mm F2.8mm (didn't like it too much because of its IQ)
- going back to the EF 16-35mm F4 and an adapter (actually got rid of it...) and its price (EF 16-35mm) has increased in Germany as well.

Getting a third party sense like Sigma and Tamron is not an option for me because if I get a sense that requires an adapter, it'll be the RF 16-35mm F4.


BTW: There is also a "secret" (not the correct word) price increase for beginners in Germany because the everlasting Cashback "EOS plus X" has been discontinued... so there is no Cashback at the moment for your lenses when buying a new camera. In 2020, you were able to get Cashback on three RF lenses if you bought an R body. I should've gotten an extra RP and three lenses...the savings from Cashback and the price increases would have made up for the extra body...
Plus, if not needed, I could`ve sold it on eBay and get away with a lot of savings. well, you never know :)
 
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Oct 31, 2020
288
374
I haven't seen that 100-500 in stock in a long time. Kinda disappointing, but not surprising.
Canon USA has some refurbed RF 100-500mm in stock. Given the price and its availability, I'd jump on it if I was in the market for this lense.

 
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David - Sydney

EOS R
CR Pro
Dec 7, 2014
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I am seeing price increases of IT/teleco equipment manufacturers across the board at the moment. Some may be taking the excuse to increase margins given a lower sales volume due to shortages though
 
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Lenscracker

Old Prospector from 1944
CR Pro
Jun 28, 2013
58
83
Bucksnort, Ohio
I just ordered the lens hood and Kirk L-bracket for the RF 800mm f/11yesterday. Today I decided from whom I would order the lens and the price has increased by 100$. That includes the lenses already in inventory at the vendors. This really sux. Talk about profiteering, this is it.
I just found four in stock at Amazon at with the original price. I ordered one.
 

mb66energy

EOS 5D Mark IV
Dec 18, 2011
1,544
397
Germany
www.MichaelBockhorst.de
Bought an EF 16-35 4 L IS USM for roughly 1000 EUR some weeks ago after waiting months (do I really need it?, will there be a price drop?) and the release of the R5c's missing built-in ND filters were the final reason to buy the EF version - ND via EF-EOS R adapter!
I was shure there will be a rebate program one week after I bought this lens but is now 1299 EUR in Germany too - the savings are half way to some EF-EOS R ND adapter :)
Luck!
Maybe the prices will go down a little bit if the f/4 RF counterparts of e.g. the EF 16-35 and EF 70-200 are available again and drop a little bit in price?! I think lots of people bought the EF versions due to the big price gap ...
 

Berowne

... they sparkle still the right Promethean fire.
Jun 7, 2014
409
329
Ohoh. My local trusted dealer increased prices for nearly all RF-lenses! (Frankfurt, West-Germany) ... and some EF-Glass (35/1.4) and some Cameras (1DxIII).
 

GMAX

moments that matters
Jan 26, 2021
21
42
Ohoh. My local trusted dealer increased prices for nearly all RF-lenses! (Frankfurt, West-Germany) ... and some EF-Glass (35/1.4) and some Cameras (1DxIII).
Saw the significant price increase for the most RF glass at all major dealers (incl. Canon Germany) last week. Ended in a panic purchase of the RF28-70 at a local dealer for the old price (-200EUR) even it was only on my long wish list so far :ROFLMAO:. Seems like I'm happy to get one at all, no matter which price.
 
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