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    Canon USA increasing prices on select RF and EF lenses

    By 55 Comments1 Min Read Industry News
    rf100500 - Canon USA increasing prices on select RF and EF lenses

    Due to the ongoing pandemic and manufacturing challenges, Canon USA has increased pricing on select RF and EF mount lenses. Some dealers may still be selling these items at the previous prices until they deplete their stock purchased in the past.

    • RF 24-105mm F4 L IS USM now $1299.00 — a $200 increase
    • RF 70-200mm f/4L IS USM now $1799.00 — a $200 increase
    • RF 100-500mm F4-7.1L IS USM now $2899.00 — a $100 increase
    • RF 600mm F11 IS STM now $799.00 — a $100 increase
    • RF 800mm F11 DO IS STM now $999.00 — a $100 increase
    • EF 16-35mm f/4L IS USM now $1299.00 — a $200 increase
    • EF 24-105mm f/4L IS II USM now $1299.00 — a $200 increase
    • EF 35mm f/1.4L II now $1999.00 — a $200 increase
    • EF 70-200mm f/4L IS II USM now $1499.00 — a $200 increase
    • EF 85mm f/1.8 USM now $499.00 — a $80 increase
    • EF 200-400mm f/4L IS USM Extender 1.4x now $11999.00 — a $1000 increase

    If you're in the market for any of these lenses and you see the old prices, now is probably the time to act.

    We can also expect future refurbished lenses to increase in price as well.

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    55 comments

    2. I just ordered the lens hood and Kirk L-bracket for the RF 800mm f/11yesterday. Today I decided from whom I would order the lens and the price has increased by 100$. That includes the lenses already in inventory at the vendors. This really sux. Talk about profiteering, this is it.
    3. This bites. Was planning on getting an 800/11 at some point, but at $1,000 it's harder to justify. The price on the 70-200/4L is just insane now. $1,800 for an f/4 telezoom? Just a bonkers price.
    4. Stop crying!
      RF 24-105s price in Europe is around $1700 !
      2 Years ago, I bought mine, brand-new, after Canon cashback, for about $850. No comment.
      And stupid me was hoping for the usual price.drop !:ROFLMAO:
    5. I'm fortunate that I bought the RF 100-500 before the last price increase, it's $200 more expensive now and still just as hard to find. Also fortunate that I either already have or have no interest in buying any of the lenses on the list.
    7. Interesting that the EF200-400 is explicitly mentioned here. This could be a sign that Canon is keeping it firmly in their program, and an RF version is not coming in the foreseeable future.
    8. I noticed the RF800 retailing in the UK for £1099 recently, when previously I'd seen it for £999. There's definitely a psychological barrier at a thousand! And I was hoping it would come down in price (though I've seen it for less occasionally).
    9. It will now depend on us.
      If we keep on buying, high prices will remain. If we buy less, or far less, things could be changing...
      Of course, pros who actually need new lenses, are in a different situation.
    10. just like everything else that has risen in price these prices are now THE PRICE. These will not come back down unless sales fall off a cliff and then there will be some adjustment.
      The problem is Canon are pricing these now at price points that there are very competitive arguably better placed 3rd party alternatives.
    11. Well, there is the next price shock...
      I´m glad I got the RF 100-500mm at its original price point. I don't expect that lense price to come in the next five years...
      Looking back, getting the RF24-105mm F4 as a kit lense when I bought my R with additional 10% and Cashback was absolute steel.

      Now, prices are absolutely insane. I intended to get the RF 14-35mm F4 but in Germanys it is 2.049$ (including sales tax) and I am expecting another raise. So, it leaves me with three opportunities:
      - not use an UWA lense
      - RF 16mm F2.8mm (didn't like it too much because of its IQ)
      - going back to the EF 16-35mm F4 and an adapter (actually got rid of it...) and its price (EF 16-35mm) has increased in Germany as well.

      Getting a third party sense like Sigma and Tamron is not an option for me because if I get a sense that requires an adapter, it'll be the RF 16-35mm F4.


      BTW: There is also a "secret" (not the correct word) price increase for beginners in Germany because the everlasting Cashback "EOS plus X" has been discontinued... so there is no Cashback at the moment for your lenses when buying a new camera. In 2020, you were able to get Cashback on three RF lenses if you bought an R body. I should've gotten an extra RP and three lenses...the savings from Cashback and the price increases would have made up for the extra body...
      Plus, if not needed, I could`ve sold it on eBay and get away with a lot of savings. well, you never know :)
    12. I haven't seen that 100-500 in stock in a long time. Kinda disappointing, but not surprising.
      Canon USA has some refurbed RF 100-500mm in stock. Given the price and its availability, I'd jump on it if I was in the market for this lense.

      Refurbished RF100-500mm F4.5-7.1 L IS USM | Canon Online Store|Canon Online Store

      Buy the Refurbished RF100-500mm F4.5-7.1 L IS USM from the Canon Online Store, featuring a versatile range of 100mm to 500mm making it ideal for sports, wildlife, and even aviation photography while maintaining a compact, travel-ready size and weight.
      shop.usa.canon.com shop.usa.canon.com
    16. I just ordered the lens hood and Kirk L-bracket for the RF 800mm f/11yesterday. Today I decided from whom I would order the lens and the price has increased by 100$. That includes the lenses already in inventory at the vendors. This really sux. Talk about profiteering, this is it.
      I just found four in stock at Amazon at with the original price. I ordered one.
    17. Bought an EF 16-35 4 L IS USM for roughly 1000 EUR some weeks ago after waiting months (do I really need it?, will there be a price drop?) and the release of the R5c's missing built-in ND filters were the final reason to buy the EF version - ND via EF-EOS R adapter!
      I was shure there will be a rebate program one week after I bought this lens but is now 1299 EUR in Germany too - the savings are half way to some EF-EOS R ND adapter :)
      Luck!
      Maybe the prices will go down a little bit if the f/4 RF counterparts of e.g. the EF 16-35 and EF 70-200 are available again and drop a little bit in price?! I think lots of people bought the EF versions due to the big price gap ...
    19. Ohoh. My local trusted dealer increased prices for nearly all RF-lenses! (Frankfurt, West-Germany) ... and some EF-Glass (35/1.4) and some Cameras (1DxIII).
      Saw the significant price increase for the most RF glass at all major dealers (incl. Canon Germany) last week. Ended in a panic purchase of the RF28-70 at a local dealer for the old price (-200EUR) even it was only on my long wish list so far :ROFLMAO:. Seems like I'm happy to get one at all, no matter which price.

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