whitedjp said:
I have been reading a lot lately how Canon has not updated its sensor fabrication process which is why we haven't seen much too too much improvement over the years...
So I come to my question: do you think that if Canon continues to increase the ?efficiency? of its systems and then integrate this with the newer sensor fabrication, that Canon would then lead the IQ pack again?
Clearly you are spending too much time reading internet forums. That's your first mistake.
Canon's image quality compares very favorably with other brands. Better in some areas, not quite as good in others, but overall, the differences among all brands are insignificant.
Those who complain generally fall into two categories: 1) persons who have very specific needs/wants that are out of the mainstream and expect highly specialized tools from mass market manufacturers (these people comprise only a tiny percentage of complainers and an even tinier percentage of the market); and 2) measurebators who read internet forums and test sites and misinterpret the tiny differences that certain test sites measure and assume that these measurements, however flawed, are somehow significant to users.
The vast majority of photographers, professional and amateur alike, find that today's tools, even at the low end, are far and away better than they generally need.
There is no prize for having marginally the "best" in one narrow category and it will not affect any company's position in the marketplace. Canon (and Nikon and others) will continue to make marginal improvements, but as the technology has matured, the improvements are likely to remain marginal and not hugely significant until the "next big thing" comes around. So far, the only thing out there that could possibly fit that description might be light field technology, but it is a long way away from being perfected.