Did Canon extend lens etc. sale because no new model to match Nikon D800's 36MP?

[1DSLR]

Since this is the rumors section, I wonder if Canon had and then extended this great sale on lenses, flashes, etc. to increase our commitment to Canon's DSLR line. The immediate need to increase our investment in Canon is because Canon does not have a new full-frame model that will match-up in megapixel marketing to Nikon's (and Sony's) new full frame cameras using Sony's new 36 megapixel sensor such as the forthcoming Nikon D800.

Canon's short lens-mount to sensor distance allows Canon EOS bodies to accept several other manufacturer's lenses but the opposite applies to putting a Canon lens on most other DSLR's since they have longer lens-mount to sensor distance.

I hope I am wrong because I bought two Canon lenses during the sale.

The debate about if more megapixels is important to anyone but the marketing department and a minority of photographers is a discussion for another thread entirely.

 

[JR]

No to your question. However, by having these lens sale for sure it will increase the switching cost of anyone with several lens. That said, I dont think that alone is a sufficient strategy to stay in business. They also need models to compete with Nikon and Sony...

I too picked up a few lens during the sales (3 to be exact) so my stickiness to Canon has increased greatly!

 

[bvukich]

You mean the D800 that's still just a rumor, which has specs that are also entirely just rumors at this point?

I would doubt it.

 

[tt]

You mean the D800 that's still just a rumor, which has specs that are also entirely just rumors at this point?

I would doubt it.

Whilst still a rumor, isn't one of D800's ace cards going to be video? Plus - I think in a week's time we can start discussing the d800 with more info as many points point to CP+ and Feb 7/8 announcement

 

[Mt Spokane Photography]

Canon had a bad fourth quarter, the CEO has resigned, and they are likely reducing stock levels. I suspect we will hear even worse news from Nikon.

Its pretty twisted logic to tie a sale on lenses to a camera that is not yet on the market, and which Nikon fans are already unhappy with. Most of them are smart enough to know that more MP is not always better. However, if it sells well, Canon will up the ante.

 

[ejenner]

Canon had a bad fourth quarter, the CEO has resigned, and they are likely reducing stock levels.

^^^^ this. They need cash, it's as simple as that.

 

[Mt Spokane Photography]

Canon had a bad fourth quarter, the CEO has resigned, and they are likely reducing stock levels.

^^^^ this. They need cash, it's as simple as that.

Its more complex. The stock market investors look at sales at income, and at profit. If expected targets are not met, value of the stock falls due to the company being seen as a bad investment. This means two things could happen

1. The stock options of the executives become worthless, and this is where they usually make the big bucks.

2. The stockholders demand getting rid of the underperforming executives.

This means they pull out some extra stops to keep their income and their jobs.

 

[ejenner]

Canon had a bad fourth quarter, the CEO has resigned, and they are likely reducing stock levels.

^^^^ this. They need cash, it's as simple as that.

Its more complex. The stock market investors look at sales at income, and at profit. If expected targets are not met, value of the stock falls due to the company being seen as a bad investment. This means two things could happen

1. The stock options of the executives become worthless, and this is where they usually make the big bucks.

2. The stockholders demand getting rid of the underperforming executives.

This means they pull out some extra stops to keep their income and their jobs.

Not usually. If they are making the profit numbers, but not the revenue, then sure, it's not the best sign for growth, but doesn't usually result in either CEO's quitting or selling off inventory.

Stock options last for 10 years, if they know they are healthy by the stock market is dinging them for not meeting their numbers, then the execs are going to do what is in the best long-term interest of the company. Even better becasue the execs will get the options at a lower price.

You said it yourself, they are reducing inventory. That means either it will be worthless in the near future or they need cash.