EF-M 11-22 f/4-5.6 IS STM Not Coming to the USA

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Who Dey
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Jul 20, 2010
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#1
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<p><strong>Say what?

</strong>A lens I’ll actually buy is apparently not coming to the USA market. <del>If it’s not coming to Canon USA, I can’t see it coming to Canada either</del>. The lens does appear on the Canon Canada site, I missed that at first check (<em>Thanks David</em>).</p>
<p><strong>From Canon USA</strong>

<em>“Thank you for your inquiry regarding the EF-M 11-22mm f/4-5.6 IS STM lens. We can certainly understand the confusion surrounding this release! Unfortunately, this specific lens will not be sold or serviced by Canon USA. “</em></p>
<p>This would be a first as far as I can remember.</p>
<p><strong>Source: [<a href="http://forums.usa.canon.com/t5/Lenses/Canon-EF-M-11-22mm-f-4-5-6-IS-STM/td-p/27319" target="_blank">CUSA</a>]</strong></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>
 
#4
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

I posted this yesterday in a different thread, but it applies more here I think:

======================================================================

I sent the following email to CanonUSA today:

I ordered an EOS M from B&H Photo this week that is on it's way. I just noticed that a new lens is available everywhere but the U.S. and notices from Canon that it will not be and won't be supported.

This is making me nervous about the future of the M and whether I should just return this to B&H upon arrival. Does Canon intend to support and develop the M line in the U.S. or abandon it once the current stock is gone at the discounted prices?

Concerned in the U.S.
Robert Taylor


And received the following reply a couple of hours later:


Dear Robert Taylor:

Thank you for contacting Canon product support about the EOS M.

You are correct. At this time, we do not have plans to sell the EF-M 11-22mm f/4-5.6 IS STM due to current market conditions.

As to the future of the EOS M line, I do not have any information to support one side or the other. New products will be announced as they become available, should they be released.

As always, the best place to locate current information and press releases is on our newsroom website here:

http://www.usa.canon.com/cusa/about_canon/newsroom?pageKeyCode=20

I hope this information is helpful to you. Please let us know if we can be of any further assistance with your EOS M. Thank you for choosing Canon.

Sincerely,

Andrew
Technical Support Representative

Special Note: Certain issues are very difficult to resolve via email. If your question remains unanswered after you have received this email, you may call our special toll-free number for email customers with unresolved issues and speak to a technician by dialing 1-866-261-9362, Monday - Friday 8:00 a.m. - 12:00 midnight ET, and Saturday 10:00 a.m. - 8:00 p.m. ET (excluding holidays).

If you prefer to continue to communicate via email, reply to this message and we will respond as quickly as possible.

The statement about not releasing due to current market conditions does not inspire faith. I'll still keep it but I'm not expecting many new accessories.

Bob T
 
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#6
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

Why would they not? To put it blatantly this is a very stupid move on canon's part. If they offer it for sale people would but it. If not then people will not buy it. They had huge blow-out sales on the EOS-M getting many people (my-self included) to buy into the system and then they decide not to support it in their biggest market?

Canon:
Does this mean you are dropping the EOS-M2 for the USA too?
Should I just sell or return my brand new EOS-M to get a much better supported camera like a NEX or M4/3?

I am not keen on investing any money in a dead system............
 
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#7
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

I'm somewhat surprised, it can't be all the hard to bring the lens to the US when they're already making it and marketing it elsewhere, but the EOS M just doesn't seem to be that popular a system in the US (and this is coming from someone who just bought in on the $299 deal).

I've never seen one out in public, and I see a lot of tourists with mirrorless systems on my daily commute on Boston's T. Maybe Canon is just going to drop mirrorless in the US and this deal was a final clear out

And hey, even if they did, I still like my M for $299 and will get good use out of it. I never intended to get much beyond the 22 and the 18-55, anything beyond that I'll just use my 60D.
 
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#8
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

Arcane import restrictions or financial reasons? Support issues? Manufacturing issues? I suppose there's got to be some sort of arcane sane reason somewhere that doesn't occur to us mere mortals.
 
Upvote 0
#11
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

Maybe someone could put together a survey monkey that asks how many willing to buy this lens and at what price and send the results to Canon to let them make a marketing decision. Since the overwhelming response to the M has been very negative (only positive because price is slashed so Canon is just cutting losses, not profiting) is understandable why Canon is nervous about investing any more money in a failed product line.

My assumption is they will change their mind should the new M get better reception.
 
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#12
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

I wonder if they'll change their minds after the high volume of M's in consumers' hands after the recent sale, or if this represents a broader strategic decision on the EOS M system in the US market?

FWIW, Henry's and Vistek in Canada will be carrying the 11-22mm, and they ship to the US. Not sure what one would do if service became necessary, though...
 
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#13
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

Any chance this could be a sign that they plan to transform the M-line into a full-frame system for the US market (with a new name) while maintaining APS-C sized mirrorless compacts for the Eastern markets (where they are better received)? I would hope that they are holding back on releasing crop-sensor lenses in the US because they intend to deliver full-frame equivalents instead.
 
Upvote 0
#14
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

My wild guess.
1. The EFs 10-20 is selling well in US, bringing a higher margin.
EF M 11-22 will be better in performance, lighter, equally or better in build, and much CHEAPER...
I sold my Sigma 10-20 soon after the 11-22 news release..

2. EF M is selling much better in other part of the world compared to US.
 
Upvote 0
#16
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

stuDoc said:
Any chance this could be a sign that they plan to transform the M-line into a full-frame system for the US market (with a new name) while maintaining APS-C sized mirrorless compacts for the Eastern markets (where they are better received)? I would hope that they are holding back on releasing crop-sensor lenses in the US because they intend to deliver full-frame equivalents instead.
Click to expand...

I kind of doubt this. The point of mirrorless is smaller lighter cheaper and easy to use. A Full Frame mirrorless would require Canon to develop a 4th EF mount and a whole new set of lenses.

Canon just released a camera that was totally incapable of competing with its rivals. Unfortunately by the time they fixed their defect/ problem they apparently already decided to drop the system. Dumb move but what can we do but return our new EOS-M's in protest...
 
Upvote 0
#17
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

.
I'm curious as to how a "technical support representative" is making marketing announcements for Canon USA.

If the credibility factor were higher, it might suggest the recent sale was a big inventory dump in anticipation of some substantial change -- e.g. abandoning this line.

This might also suggest contention between Canon Japan and Canon USA. Marketing people at Canon USA may have resisted this whole project from the start. They never seemed to put much effort into marketing it here. Now they may be telling Japan there aren't enough sold units in the market to support what they probably view as a specialty lens typically used by enthusiasts -- people who are more than casuals or tourists, etc. I'd guess they see the U.S. market as mostly people who buy the 22mm and nothing else. A few will buy the camera with the available zoom, but I'd guess there are few lens-only sales. This might also explain the pullback on the EF adapter.

Just thinking out loud as I continue shaking and scratching my head. Quien sabe????
 
Upvote 0
#18
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

If they are indeed dropping the line after just this model I think it is a dumb move. I was interested in this before the release and after seeing reviews of the horrible AF I decided against it. With the new firmware and the sale I bought two one with each lens and plan to convert one of the bodies for astro. If this camera was solid from release I might be able to understand.

At this point though we have no real information either way on whether they are going to dump it or simply not sell that particular lens in the US.
 
Upvote 0
#19
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

Oh come on Canon! I was hesitant to buy the M at first, even at $299. I've been playing with it non-stop since I got it. This is actually a really good mirrorless body and deserves more credit then it got from the press. I thoroughly enjoyed shooting street with it the night I got it and will be doing a lot more of that. I've been playing with adapters and old glass. I love it.

I'm not that interested in the 18-55. I am interested in the 11-22. I am VERY interested in more fast primes like the 22 f/2. I would buy 24mm, 50mm, and 85mm equivalents tomorrow.

I wish Canon would pay me to get their mirrorless strategy on course. Between firmware 3 (focus peaking / short MF throw / touch to AF / AF on record button), new lenses, and new bodies, I would have them on course to backhanding Sony and m4/3 within 2 years.
 
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#20
Re: EF-M 11-22 f/4-5.6 IS STM Not Coming to North America?

CR Guy:

North America is not the same as USA. You put NA in the title and then talked about USA in the body :o

Canon Canada is selling this lens. It is on their website, and both Henry's and Vistek have it listed for pre-order. Between the Canadian retailers shipping to US, and eBay, I don't see how it'll be a problem for anyone wanting to buy this lens or any future M products.
 
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