EOS 7D Mark III Coming in March 2018 [CR1]

[LSXPhotog]

This is Canon's first major camera release since the 6D Mark II. I really hope they don't hold dynamic range as a high-end feature of sensors. I use that dynamic range all the time in my sports shots and have really loved the cleaner images produced on my 1DX Mark II versus previous bodies - 7D Mark II included.

 

[Orangutan]

Sounds to me like the video doesn't add to the cost argument could be flying out the window
The price is going to be very interesting if all the 4k c-log talk turns out true

No, basic video still won't add cost. Pro video features might...

 

[Diltiazem]

I think the first time sensor technology in Canon DSLR will be BSI.

 

[Etienne]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

 

[greger]

Wow! Christmas in March I expected the 90D in Spring and the 7 Dlll in the fall of 2018.

 

[privatebydesign]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

 

[Etienne]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

 

[Etienne]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

PS ... in every industry, the future belongs to the bold and aggressive, and right now that looks like Sony.

 

[unfocused]

We’ve had two people write in telling us that the EOS 7D Mark III is currently scheduled to be announced in March of 2018.</p>

<p>One of the sources also mentioned “first time sensor technology in a Canon DSLR”. We’re not sure what that is, but it sounds like some marketing speak for the moment.</p>

That first time Canon DSLR sensor tech may just be IBIS. Wouldn’t that be good!

-pw

It isn't going to happen. For better or worse Canon went the lens stabilization route, and they have said many times they see IS per lens a better solution than IBIS.

Exactly.

 

[privatebydesign]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

RIM/Blackberry sold phones competitively for ten odd years, 2002 to 2012 if you are generous, Canon have been making cameras competitively for 80 years. As I said, I don't know what they know, but I do know they know more than me and I expect you.

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

PS ... in every industry, the future belongs to the bold and aggressive, and right now that looks like Sony.

That is simply not true, Sony have been bold and aggressive in many fields and retreated and stopped mid stride. Sony have dominated areas of tech in which they are now either gone or also rans. Bold and aggressive has led to failure on many many occasions. Sony are losing market share to Canon on MILC sales, how does that square with your comments?

 

[bhf3737]

That first time Canon DSLR sensor tech may just be IBIS. Wouldn’t that be good!

-pw

It isn't going to happen. For better or worse Canon went the lens stabilization route, and they have said many times they see IS per lens a better solution than IBIS.

A simple and interesting comparison of effectiveness of in lens stabilization compared to IBIS:
https://www.youtube.com/watch?v=GgPp2D0qNWs
Side-by-side comparison at 6:12. The conclusion was that the lens IS wins, as expected.

 

[Etienne]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

RIM/Blackberry sold phones competitively for ten odd years, 2002 to 2012 if you are generous, Canon have been making cameras competitively for 80 years. As I said, I don't know what they know, but I do know they know more than me and I expect you.

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

PS ... in every industry, the future belongs to the bold and aggressive, and right now that looks like Sony.

That is simply not true, Sony have been bold and aggressive in many fields and retreated and stopped mid stride. Sony have dominated areas of tech in which they are now either gone or also rans. Bold and aggressive has led to failure on many many occasions. Sony are losing market share to Canon on MILC sales, how does that square with your comments?

We'll see. Canon may get the lead out on MILC, but I'm losing patience.
The Sony A7r III is making waves and it's at the top of my list, begging me to switch brands.
https://www.dpreview.com/news/7619939520/time-calls-sony-a7r-iii-one-of-the-best-mirrorless-cameras-ever-made

 

[Etienne]

That first time Canon DSLR sensor tech may just be IBIS. Wouldn’t that be good!

-pw

It isn't going to happen. For better or worse Canon went the lens stabilization route, and they have said many times they see IS per lens a better solution than IBIS.

A simple and interesting comparison of effectiveness of in lens stabilization compared to IBIS:
https://www.youtube.com/watch?v=GgPp2D0qNWs
Side-by-side comparison at 6:12. The conclusion was that the lens IS wins, as expected.

IBIS and lens IS are not mutually exclusive. You can have both.

 

[privatebydesign]

We'll see. Canon may get the lead out on MILC, but I'm losing patience.
The Sony A7r III is making waves and it's at the top of my list, begging me to switch brands.
https://www.dpreview.com/news/7619939520/time-calls-sony-a7r-iii-one-of-the-best-mirrorless-cameras-ever-made

Ah now that is a different thing, you losing patience is utterly irrelevant to Canon, I understand why you, personally, think Canon are losing it, because they are not making the camera you personally want. But the problem with that is they do make cameras people want more than any other camera manufacturer, I bought two this year.

Go buy the Sony, nobody cares, literally not one single person gives a seconds thought to what camera you buy, it is so inconsequential in the scheme of things as to be laughable. Canon are not going to make an EOS A7R MkIII, get over it, if you want one buy it and don't give Canon a second thought.

 

[Etienne]

We'll see. Canon may get the lead out on MILC, but I'm losing patience.
The Sony A7r III is making waves and it's at the top of my list, begging me to switch brands.
https://www.dpreview.com/news/7619939520/time-calls-sony-a7r-iii-one-of-the-best-mirrorless-cameras-ever-made

Ah now that is a different thing, you losing patience is utterly irrelevant to Canon, I understand why you, personally, think Canon are losing it, because they are not making the camera you personally want. But the problem with that is they do make cameras people want more than any other camera manufacturer, I bought two this year.

Go buy the Sony, nobody cares, literally not one single person gives a seconds thought to what camera you buy, it is so inconsequential in the scheme of things as to be laughable. Canon are not going to make an EOS A7R MkIII, get over it, if you want one buy it and don't give Canon a second thought.

Unfortunately for Canon a lot of people are starting to wonder what they are waiting for.
I bought three Canon's this year alone, and I've owned a lot of Canon gear. That doesn't mean the future is Canon by any stretch.

"Go buy the Sony, nobody cares, literally not one single person gives a seconds thought to what camera you buy, it is so inconsequential in the scheme of things as to be laughable."

It always amazes me how insecure dedicated Canon fans are. I saw exactly this response in so many Blackberry fans, especially after I switched to Android.

It's a tool dear, not a spouse!

 

[raptor3x]

I can't see them putting C-Log in it and not the 1DX MkII, and if that got a firmware C-Log upgrade it messes wth the Cinema line. Not that I care as video is of zero interest to me personally, as is a 7D MkIII.

You could say the same about the 5D4 though and yet that have C-Log now.

But what happens when it needs a firmware upgrade? All C-Log enabled 5D MkIV's have to go to Canon for a firmware change, can you see them doing that for a much higher volume 7D MkIII?

New 5D4 bodies ship with the firmware pre-installed so I don't see why they wouldn't do the same for future bodies.

 

[bhf3737]

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

Comparing RIM vs Apple to Canon vs Sony has been repeated over and over again.
If you were involved with the RIM in 2007, when Apple showed its first iPhone, you could have known that
Steve Jobs "made it clear that catering to enterprise customers wasn’t a priority". His target market was average non-technical users who appreciated simplicity and elegance and it was a successful strategy. Is this what Sony is doing right now? Is the target of A7, A9 etc. average Joe photographers? They are doing exactly the opposite. They are reaching to bloggers and tech savvy guys. They are not doing what Apple did. Exactly the opposite, Canon has not abandoned the non-technical users. Success of Rebel and M series and even releasing Hello Kitty version of SL series shows that they are bringing cameras to the hand of non-tech guys and it seems that they are good at it. That is one of the reasons that they have expanded their overall market in both dollars and numbers. RIM's mistake was not knowing who is their target and where to put the research dollars. This does not apply to the big players of the camera industry at the moment.

 

[privatebydesign]

I can't see them putting C-Log in it and not the 1DX MkII, and if that got a firmware C-Log upgrade it messes wth the Cinema line. Not that I care as video is of zero interest to me personally, as is a 7D MkIII.

You could say the same about the 5D4 though and yet that have C-Log now.

But what happens when it needs a firmware upgrade? All C-Log enabled 5D MkIV's have to go to Canon for a firmware change, can you see them doing that for a much higher volume 7D MkIII?

New 5D4 bodies ship with the firmware pre-installed so I don't see why they wouldn't do the same for future bodies.

All Canon DSLR's ship with firmware, obviously. If there is a firmware upgrade we can do that ourselves at home with a memory card and a download from Canon. Unless that DSLR has C-Log, if it does and it needs or requires a firmware upgrade for new features, bug corrections, etc then it has to go to Canon. All the 5D MkIV's with C-Log can only have firmware upgrades at a Canon repair facility, same with the 1DC and all the C Line cameras.

 

[unfocused]

At this point Canon simply can't do anything to make photogs stop switching to Sony. Can it?

Given the actual sales figures we end up seeing I'm sure Canon and it's share holders will be happy to continue the current trajectory of Sony, Nikon and Canon sales in both DSLR's and MILC's. You do know Canon sell more DSLR's and MILC's than Nikon and Sony combined?

That's what RIM said ... remember them, they practically invented the smartphone. Smug and resting on their laurels, they now are mostly dead and utterly irrelevant.

That's what everybody says when the facts are presented. Yet each year/month/week/new release/rumor/thread we are told Canon are dead, each year they post better figures when compared to their competition. I'm not saying they know everything, I am saying they seem to know their market much better than us and the never ending cries of 'they are doomed' sound more like the boy who cried wolf given the year on year in year facts.

That's exactly what everyone said about RIM for almost 10 years!

PS ... in every industry, the future belongs to the bold and aggressive, and right now that looks like Sony.

That is simply wrong. Most successful large businesses follow a conservative incremental approach. Especially publicly held companies that have a fiduciary responsibility to their shareholders. They let the bold and aggressive take the risks. Most of the bold and aggressive companies will either go broke or get bought out. In business the steady tortoise almost always beats the bold and aggressive hare.

 

[raptor3x]

I can't see them putting C-Log in it and not the 1DX MkII, and if that got a firmware C-Log upgrade it messes wth the Cinema line. Not that I care as video is of zero interest to me personally, as is a 7D MkIII.

You could say the same about the 5D4 though and yet that have C-Log now.

But what happens when it needs a firmware upgrade? All C-Log enabled 5D MkIV's have to go to Canon for a firmware change, can you see them doing that for a much higher volume 7D MkIII?

New 5D4 bodies ship with the firmware pre-installed so I don't see why they wouldn't do the same for future bodies.

All Canon DSLR's ship with firmware, obviously. If there is a firmware upgrade we can do that ourselves at home with a memory card and a download from Canon. Unless that DSLR has C-Log, if it does and it needs or requires a firmware upgrade for new features, bug corrections, etc then it has to go to Canon. All the 5D MkIV's with C-Log can only have firmware upgrades at a Canon repair facility, same with the 1DC and all the C Line cameras.

I'm not sure where you're getting this from. The 5D4 hasn't had any firmware updates since the C-Log update but the C100ii, C300ii, C500, and C700 all have user updatable firmware. As for the 1DC, there was never any firmware update that could be applied by end users but that could very well just have been to prevent people from turning their 1DX into a 1DC. Also, the I'll try to find the source but I'm pretty sure the reason you have to send the 5D4 in for the C-Log update is because Canon added in a new heatsink to go with it.

The new firmware will work on non-serviced cameras, but there’s a chance the camera will overheat. If you want to avoid this, you’ll be able to send your Canon 5D Mark IV in to be retrofitted with a better heat sink. All new models, meanwhile, will ship with the better heat sink already installed.