This lens has the same look and feel as the 24-240, which I find handsome but never use (the RF 70-200 and 35mm f1.8 get the work). I should probably sell. Might defer that and sell as a kit with the RP when the R5 arrives. The f4, f2, and f2.8 mid-ranges arrive this weekend from CPS for testing.
Pricing:
The 24-105 f4 L has been retailing for $899 and probably isn't selling much at $1099. Used examples aren't going for $500-600 as a glut of kit lenses has apparently been absorbed, but are now in the $700+ range.
The 24-240 is $999 but was part of an RP kit at $1499, so was essentially a $500 lens, but open boxes sell for $700.
This one needs to be a $499 lens or lower. Maybe they list it separately as $699-799 for "value" and it lets them sell a $1299 kit with a FF RP or successor. On sale occasionally for $499.
This lens doesn't need to generate its own profits, it needs to sell mirrorless, sell full frame, and most of all sell Canon.
Performance:
The potential buyers for this don't care about uncorrected performance. Totally irrelevant. As irrelevant as worrying about the uncorrected performance of the lens in their iPhone. Similarly they likely won't use menus to change the focus/control switch. This isn't an L lens for enthusiasts whose hobbies include posting on the internet about camera lenses.
Quality:
Taiwan is fine. Nobody cares.
Pricing:
The 24-105 f4 L has been retailing for $899 and probably isn't selling much at $1099. Used examples aren't going for $500-600 as a glut of kit lenses has apparently been absorbed, but are now in the $700+ range.
The 24-240 is $999 but was part of an RP kit at $1499, so was essentially a $500 lens, but open boxes sell for $700.
This one needs to be a $499 lens or lower. Maybe they list it separately as $699-799 for "value" and it lets them sell a $1299 kit with a FF RP or successor. On sale occasionally for $499.
This lens doesn't need to generate its own profits, it needs to sell mirrorless, sell full frame, and most of all sell Canon.
Performance:
The potential buyers for this don't care about uncorrected performance. Totally irrelevant. As irrelevant as worrying about the uncorrected performance of the lens in their iPhone. Similarly they likely won't use menus to change the focus/control switch. This isn't an L lens for enthusiasts whose hobbies include posting on the internet about camera lenses.
Quality:
Taiwan is fine. Nobody cares.
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