Here we go again, the Canon RF 35mm f/1.4L rumored to be announced next month

[Del Paso]

I agree with Thom Hogan when he says that Japanese manufaturers tend to have a paternalistic view and "we know better than our customers" attitude.
And in a sense they do know better than us, as I am sure people will point out to me. Or at the very least they have acess to more and better data for sure.

Canon has done well for themselves and that's great. Doesn't mean that we cannot argue specific choices.
But if you were Canon and was reading CR fora, what kind of workable data would you get out of that? I think there have been a similar (very low) number of people arguing for a 35 1.2 (aka "the ones in the right" ) v the (very low again) number of people arguing for a 35 1.4 (aka "the ones in the wrong" )

What I "know" or suppose to know is that a 1,2/35 would match better with the 1,2/50 and 1,2/85. Sounds logical, doesn't it?
Time to bribe or to menace this d.....d intern...

 

[roby17269]

What I "know" or suppose to know is that a 1,2/35 would match better with the 1,2/50 and 1,2/85. Sounds logical, doesn't it?
Time to bribe or to menace this d.....d intern...

Great point! I'll add it to the growing list of solid reasons why Canon must make a 35 1.2

1. I want it
2. The holy prime 1.2 trinity
3. Sigma has done it already
4. I really really want it
5. Need to differentiate from the excellent EF 35 1.4 II
6. Nikon will have it
7. Did I mention that I really really want it?

 

[Del Paso]

Great point! I'll add it to the growing list of solid reasons why Canon must make a 35 1.2

1. I want it
2. The holy prime 1.2 trinity
3. Sigma has done it already
4. I really really want it
5. Need to differentiate from the excellent EF 35 1.4 II
6. Nikon will have it
7. Did I mention that I really really want it?

Many good reasons...

 

[EOS 4 Life]

"we know better than our customers"

Pretty much every business that looks at its own data does.
People often misinterpret "the customer is always right".
It only means make what sells.
However, companies are often wrong about why things sell and focus on the wrong features.

 

[Del Paso]

Pretty much every business that looks at its own data does.
People often misinterpret "the customer is always right".
It only means make what sells.
However, companies are often wrong about why things sell and focus on the wrong features.

Ford Edsel...

 

[roby17269]

Pretty much every business that looks at its own data does.
People often misinterpret "the customer is always right".
It only means make what sells.

As a customer I am always right indeed... in knowing what I want.
I do not know, nor I presume to, what everyone else wants.
Canon has a lot of data on the latter, much less on the former
I understand that what sells is not always what I want.

However, companies are often wrong about why things sell and focus on the wrong features.

Very true. Canon has a great track record, but not a perfect one, like every successful company on this planet

 

[john1970]

There's always the option to buy an R3 or R1, theses ones are large enough for the largest big whites.
Optical excellence and luminosity come at a cost, size and weight. This is the compromise we've got to accept if we want the "best possible" lenses. The RF system has smaller lenses in very acceptable quality as alternatives to offer.
But I'd also appreciate a larger ungripped mirrorless body, I keep wondering if everybody is soooo fond of small cameras...

Excellent point wrt people being fond of small cameras. Over the past several years my hands have stayed exactly the same size. Is our species evolving to growing smaller hands? Even if yes, the time scale will be very long; evolution does not occur overnight. On a serious note, I find the R3 one of the most comfortable cameras I have ever used.

 

[Del Paso]

Excellent point wrt people being fond of small cameras. Over the past several years my hands have stayed exactly the same size. Is our species evolving to growing smaller hands? Even if yes, the time scale will be very long; evolution does not occur overnight. On a serious note, I find the R3 one of the most comfortable cameras I have ever used.

The R3 is indeed an example of what camera ergonomics should be! The trouble with small cameras is also that the number of controls (buttons, wheels) keeps growing. Some models are simply cramped.
Compare the R3 to a Sony A1... No comment necessary.

 

[Juangrande]

Do you know Roby?

No who’s Roby?

 

[EricN]

I'm still sure about that. I my former company, I knew that our press/com. department HAD to read and look at whatever was published/posted about our products. And a summary was reported almost daily to the CEO and to R/D.
Doesn't mean the products were changed according to criticism, but that criticism was at least addressed.
I'd wonder if this were different for Canon. They know for instance that some want 3rd. party lenses, but won't let the internet define their strategy. But, like most Japanese companies, they don't feel the urge to explain or to communicate.

In a way, it's like canon is god. We can pray for RF 35mm f/1.2 or RF 35mm f/1.4 IS, if we get want we want, Canon is reading Canonrunmors.com (believer)! If we don't get what we want, Canon doesn't read it (Atheist). If the whole time you are waiting for a tilt shift and don't care, you might be agnostic...

 

[EricN]

Guess who offered this intern a Rolex Submariner...

me with a Canon intern

 

[stillviking]

Any updated on this? When it is supposed to be launch? I really hope for a small RF 35mm 1.4, last RF lenses are just huge..

 

[EricN]

Any updated on this? When it is supposed to be launch? I really hope for a small RF 35mm 1.4, last RF lenses are just huge..

No update about the 35mm, but the Canon intern gave me a 500 yen coin and asked for my phone number!

 

[stillviking]

No update about the 35mm, but the Canon intern gave me a 500 yen coin and asked for my phone number!

AHah @EricN, I would love to date a Canon intern!

 

[EOS 4 Life]

AHah @EricN, I would love to date a Canon intern!

Money for a date is called prostitution.

 

[EricN]

AHah @EricN, I would love to date a Canon intern!

Why not a lens designer?