Because my wife sez I need it....HA! wouldn't that be a dream? Nothing says 'wow' like a large 60 x 40 print that allows you to feel like you're there in the moment. You need crisp, sharp details with a full dynamic range to sell that feeling. This is hard to get with some sensors and while the 5D3 is the best I've had and some prints at 40 x 30 look great, I still would like to see how a better sensor could accomplish my goals. There is always medium format, but with my current investment in Canon glass, it wouldn't make sense to jump ship now.
Additionally, there are software plug-ins that will 'blow-up' images to the desired size, but I've yet to use one I really like.
Anyone else use image upscaling software that provides the best results?