I just balk at the notion that AP's choice of camera brand is suddenly something of significance and importance, when as far as I can tell it hasn't been of any real concern to anyone (apart from AP's own photographers, presumably), up to this point.
"It matters because it's Sony..." doesn't sit well with me.
I'd happen to disagree on this point.I'll bet that nobody ever bought into a camera system simply because they saw it being used at a sporting event on TV..!
Good article. I stand by my earlier comment that while this is not a big deal financially (a couple hundred photographers according to AP), it is a great marketing opportunity for Sony if they take advantage of it and I'm sure they will. In the midst of a shrinking market, the professional space is now clearly occupied by three brands instead of two. What that will mean is anyone's guess. It could spur all three to innovate and market more aggressively to avoid losing market share and try to gain against their competitors. But it could also mean fewer resources available for product development.