From DPR:
https://www.dpreview.com/interviews/4571668362/sony-interview-our-focus-is-to-increase-the-overall-market
A few interesting tidbits:
It's a brief but interesting read from the madmen churning out these A7 rigs.
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https://www.dpreview.com/interviews/4571668362/sony-interview-our-focus-is-to-increase-the-overall-market
A few interesting tidbits:
- They feel they need a more durable camera for wedding/event photogs.
- Both the Sony heads and DPR (see the caption below the baby shot) hyped the upside of a company that develop both the camera and sensor in-house. Like it's a new concept. :
- Speed (in general) has increased of late, so they will start to court sports and photojournalism folks soon. [Whether they were referring to the fabled A9 or just an upcoming third-gen of the A7 line remains to be seen.]
- They are 'paying close attention to' 8K and Light Field. They stated LF costs 5 pixels per LF pixel, so it wrecks the attainable resolution.
- DPR still has a crush on all companies that don't rhyme with Bannon. They literally opened a question with: "One thing Sony can't be blamed for is a lack of caring when it comes to quality." :
- They openly benchmark against other companies' product (as all surely do), but their tone was somewhat refreshing: "We learn from other companies. We must, because we are still beginners."
It's a brief but interesting read from the madmen churning out these A7 rigs.
- A