EOS 5D Mark IV
- Feb 28, 2013
All of the RF lenses are new designs and the market they are concerned the most about is the Pros / advanced amateurs that have the holy trinity of the 16 - 35mm f2.8L, 24-70MM f2.8L & the 70-200mm f2.8L followed by the 100-400mm f4 - 5.6L The holy trinity in RF mount have been announced as coming they need to do this to combat Sony and the G Master lenses. This is the market with the fattest margins not the entry level lenses the RP will need. Add in the present RF 50mm f1.2L and the upcoming RF 85mm f1.2L lenses that are so favoured by wedding photographers & fashion / portrait photographers and it is clear the Pros are the photographers a. you need to keep and b. were being swayed by Sony.Even more barmy than the 105mm f1.4...and yet still no 50mm f1.0....that's a proper stunt lens...
Honestly the current 135mm f2 could easily be pushed to f1.8 with a 77mm front thread. Then add a great IS unit and be done with it. Super light...super sharp and super capable. Make it's MFD to around 1m and it'll be amazing. A viable prime alternative to a 70-200 f2.8 LIS.
It seems Canon are only concerned in making colossal over sized lenses for the tiny cameras on the Rf mount.
Canon have all their sales statistics, and they are aware of market trends not just what they are doing but also competitors including smart phones. Given how many years it took for Sony to get into a leading position, Canon are now reacting super fast. Developing lenses is time consuming and expensive.